Digital advertising, sponsorship and PPC

Overview

Effective B2B paid media strategies will pay dividends in terms of getting your brand, and demand and lead generation campaigns in front of the right audiences. Nowadays, digital media offers a wide spectrum of sophisticated paid options and choices. Taking advantage of the right ones can quickly and effectively boost campaign performance, adding significant value to your marketing campaigns. However, getting it wrong can be a costly process: it’s all too easy to pay out for sponsorship, Search Engine Marketing (SEM) and PPC and to see little or no tangible return.

Challenge

So, as with all forms of marketing, when you are looking at maximising results but minimising outlay, an effective strategy and plan is required. The expertise of media buyers, as well as search advertising specialists is crucial.

Approach

We are here to help with:

Paid digital media strategy: we can undertake research into the best performing options and opportunities.

Analysing the optimum way to spend your advertising budgets across digital media partners.

Researching, planning and delivering full Pay-Per-Click (PPC) / Google AdWords Search Engine Marketing campaigns.

Advertising bookings and ad creation: we will find the best programme of opportunities and prices for your B2B business and continue to assess this. We can create copy and entire adverts for all platforms.

Digital sponsored content: we can help you with sponsored videocasts, podcasts, webinars, native content and more.