About this article

Read time:

4 minutes

Category:

B2B Marketing, B2B PR, PR services, Sector knowledge

How B2B PR can help your fintech business connect with a UK audience

The fintech industry is renowned for its innovation. In a highly competitive and fiercely contested landscape, connecting with your target audience is crucial, especially when aiming to penetrate a market as dynamic as the UK’s. Therefore, leveraging the power of PR can be a game-changer for your fintech business. Here, we detail how B2B PR can help your fintech brand resonate with a UK audience and drive your business forward.

Understanding the UK fintech market

    Before we delve into the B2B PR tactics to help your fintech brand excel, it’s crucial to understand the characteristics of the UK fintech market. The UK stands as a global fintech hub, with London serving as a pivotal location driving innovation. This market is shaped by a tech-savvy audience, stringent regulations, and intense competition. Succeeding in this environment demands a deep understanding of regulations, market trends, and consumer behaviour.

    At Skout, we specialise in aligning your marketing and PR strategy with updates from the Financial Conduct Authority (FCA) and the latest fintech advancements from East London Tech City (also known as Tech City and Silicon Roundabout). This approach ensures your brand’s messaging remains timely and relevant.

    B2B PR can build credibility and trust

    In the fintech space, credibility is crucial. Businesses and consumers alike need to trust your brand before they engage with any services or products you offer. B2B PR plays a vital role in building trust and establishing credibility through strategic media placements, thought leadership content, and insightful commentary.

    By positioning your executives as industry leaders and securing a steady drumbeat of coverage through PR, your brand can establish itself as a trusted authority in the fintech space.

    Targeted and tailored media relations

    B2B media relations - Fintech

    Connecting with the right media outlets and their readership is crucial for a fintech business to reach its target audience. At Skout, we have established relationships with key journalists and publications within the UK fintech space. We can build a bespoke programme to secure coverage in top-tier publications that your target audience reads, ensuring your business gains visibility and credibility among decision-makers.

    For example, we built a tailored PR campaign for a US-based fintech business to launch them to a UK audience and achieved 39 pieces of coverage throughout 2022, with close to 100,000 views. This helped to enhance its brand awareness and cement its position as an innovative player in the industry.

    Leveraging digital PR and SEO

    In modern times, digital-first strategies are essential, and PR goes beyond traditional media. We integrate digital PR strategies to bolster your business’s online presence. Your fintech business’s website is often the first touchpoint for potential new customers. By creating high-quality content for your website, you can resonate with your audience and drive traffic organically to your site.

    We can create new SEO-optimised content for your website that is naturally relevant, contextual, and authoritative, exactly what search engines look for. This approach gives your website the best chance of success.

    Create engaging B2B content marketing

    B2B Content Marketing - Fintech

    Effective B2B PR is not just about getting your name out there, it’s about engaging with your audience through valuable and insightful content. Whether you’re targeting CIOs or a specific sub-sector of the fintech market, only material that is interesting and relevant will resonate with them.

    At Skout, our storytelling skills lie in our drive and ambition to think differently. Our content marketing services cover a comprehensive range of tactics that are tailored to your specific business objectives. From E-books and bespoke research campaigns, to compelling customer case studies and visually striking infographics, we can help you differentiate your fintech business from your competitors.

    To find out more about how we can help your fintech business connect with a UK audience, get in touch with us here.

    About this article

    Read time:

    4 minutes

    Category:

    B2B Marketing, B2B PR, PR services, Sector knowledge

    B2C by name, B2B by nature

    Top 5 AI tools for PR & marketing 

    Browse more blog posts

    Posted on
    byRebecca Brown
    There are many brands out there that are typically associated with their consumer products, but their heritage actually lies within the B2B market. In most scenarios, the consumer side of the business has grown so big, that it can easily be forgotten that they also sell to a business audience too! GPS specialist and smart watch developer, Garmin, is a...
    Posted on
    byJack Snell
    It’s evident that AI is becoming increasingly beneficial in the daily responsibilities of marketing and PR professionals. Whether it’s streamlining processes or eliminating mundane tasks, there seems to be an AI software tool for everything. But with advancements in AI seemingly happening every day when we log on to work, sometimes it can be hard to keep up, or even...
    Posted on
    byJack Snell
    With summer in full swing, we thought this was the perfect opportunity to have a little fun! Take our quiz and test your knowledge – a perfect excuse to take a well-earned break (we know you marketers are very busy 😉). All answers are at the bottom (no cheating!) And please do let us know your score. PR & marketing...
    Posted on
    byClaire James
    I recently attended a leadership training course where we were asked to define our leadership style and our core values. We were guided through this exercise during the course but it got me thinking about my core values – the things that, when challenged, can prompt a physical reaction and an emotional response. It didn’t take me long to work...
    Posted on
    byClaire James
    The construction sector has long struggled with issues around insolvency. This could, in part, be due to the fact that there are so many sole traders and small firms out there sub-contracting that have struggled financially with the Covid-19 situation and then with the supply chain price increases. But the industry has been sitting at a rate of between 750...
    Posted on
    byJames Weaver
    The fintech industry is renowned for its innovation. In a highly competitive and fiercely contested landscape, connecting with your target audience is crucial, especially when aiming to penetrate a market as dynamic as the UK’s. Therefore, leveraging the power of PR can be a game-changer for your fintech business. Here, we detail how B2B PR can help your fintech brand...
    Posted on
    byJames Weaver
    Times of change are afoot. With the UK general election poised for July 4th, the population of the UK will make a collective decision and if early polls are to be believed, it’s highly likely that we’ll witness a change in government. Experts and political analysts are anticipating that this election will bring a wind of change, and whoever celebrates...
    Posted on
    byClaire Lamb
    OK I admit it, I’m a secret Swifty. I can’t help but admire her. Not only is she a prolific song writer, incredible businesswomen, a true artist and performer, but she can tell a story like no other. I was lucky enough to witness her amazing performance at Wembley on Friday night. (Actually, there was no luck involved in getting...
    Posted on
    byJames Weaver
    HR technology is moving at relentless speed. According to research, the HR tech market is projected to grow from $40.45 billion this year to a staggering $81.84 billion by 2032. With the HR tech landscape becoming increasingly competitive, businesses operating within this industry should prioritise tactics that will help them stand out from the crowd and attract new customers and...
    Posted on
    byJames Bentley
    We recently hosted another LinkedIn Live event in which we learned from experts in their field. Named ‘Look into the tea leaves and find your HR tech story’ in honour of International Tea Day which shared its date, our head of technology practice Lee Simpson spoke to two guests who told us about their B2B HR founders’ stories. This is...

    Get in touch

    Skout
    11 Market Place
    Macclesfield
    Cheshire
    SK10 1EB
    Send us a message
    Name(Required)

    Send us a message