About this article

Read time:

4 minutes

Category:

Life at Skout, Opinion

International Women’s Day 2021: Skout’s inspirational women

This year’s International Women’s Day theme is ‘Choose to Challenge’. IWD explains, We can all choose to challenge and call out gender bias and inequality. We can all choose to seek out and celebrate women’s achievements. Collectively, we can all help to create an inclusive world. From challenges comes change, so let’s all choose to challenge’. 

With that in mind, we wanted to share the stories and achievements of the women that have inspired us – because they have broken boundaries in their field, are forcing change in an industry or with a particular issue, or because they’re inspiring the next generation of young girls and women. 

Each member of the Skout team has nominated a woman that inspires them and told us why: 

Rob Skinner (MD) – His mum 

My mum inspires me. Outwardly, you wouldn’t think of her as naturally tough, but I think she is hugely resilient. She was widowed in her 30s and brought my brother and I up on her own from a young age. When I asked her how she got through the difficult times, she just said: true grit. Determination overcomes adversity. Oh, and she used to make a wicked butterscotch flan! 

Claire Lamb (Dir) – Kate Bingham 

As an ex-biochemist and venture capitalist, Kate Bingham took on the role as chair (unpaid) of the UK’s vaccination task force. Within the space of two weeks, she and her team had drawn up a list of 43 possible vaccines and identified which ones were likely to save the most lives – she then set about buying them. To help with the delivery of the vaccine, she also assembled a cross functional team of private sector experts in supply chain and logistics. The reason why we’ve had such a successful roll out compared to other countries is thanks to the fantastic work of Kate and her team. 

Claire James (SAD) – Jacinda Arden 

Prime Ministers are rarely relatable. When I think about all the PMs we’ve had throughout my lifetime, I would not consider any of them to be ‘like me’, which is why Jacinda Arden is such a breath of fresh air. Did you know that she became prime minister of New Zealand at the age of 37? (That’s 10 years younger than I am now!) Not only can you tell she is passionate about her country in the way she speaks, but her quick reactions and unwavering belief in protecting her people during the Covid-19 pandemic prevented the high mortality rates that we’ve witnessed in many other countries. I admire her enthusiasm, single mindedness, and the commitment she has for her role and the citizens. I am confident she will continue to do amazing things for New Zealand.  

Fiona Wyatt (AD) – Victoria Wood 

A performer, songwriter, comedian, writer and actress, there’s no denying that Victoria Wood is uber-talented. As a female comedian she was one of the first to be taken seriously in the 80s, which opened doors for many others following in her footsteps. She even gave her fabulous friend, Julie Walters, a platform to shine upon! If that wasn’t enough, she was also a trail blazer for the North at a time when TV channels were fixated on posh English accents – as she would say, “keepin’ it real as always”.  

Celine Goodier (BDM) – Michelle Obama 

As lawyer and writer, Michelle Obama was the first African American first lady of the United States. During her time in office, she focused her attention on social issues such as education, poverty and healthy living, using her upbringing and experiences to inspire others. As a champion of girls’ education, she launched ‘Let Girls Learn’, an initiative that encourages girls to stay in school and has tirelessly broken-down stereotypes to remove the barriers in female education. I have learned from her philosophy never to hold back or be told that I can’t do something and instead, use it as a challenge to succeed! If you want to learn a little more about her life, the Netflix documentary ‘Becoming’ is definitely an interesting watch.  

Alex Gladwin (OM) – Queen Elizabeth II 

As the longest reigning monarch in British history, Queen Elizabeth II has held a place of power on the world stage for over 65 years. Crowned on 2nd June 1953 at the age of 27, she is still the head of our country at the age of 94! From guiding us through wars and different political directions to keeping in touch with an ever-changing world, she has dedicated her whole life to serving the commonwealth and has always remained resilient despite personal and family tragedy. For me, she will always be one of the most inspirational female leaders of our time.  

Lottie (SAM) – Dina Asher-Smith   

Dina Asher-Smith is a British sprinter and Olympian and currently holds the title of Britain’s fastest woman in recorded history. Not only does she work and train incredibly hard on-track, but she also uses her profile and platform to speak out about important issues and encourages young girls in schools to participate in sport. What she said in a recent interview really struck a chord with me:   

“There’s a big drop off in girls who do sport when they’re around 13 to 15, and everybody seems confused as to why. To me, it’s perfectly clear: I think that’s the age when girls become more aware of their surroundings and people start to look for who they are – what it means to be a woman…and often sport isn’t in that picture. They see the ideal of femininity projected to them and, as a young sportswoman, you look and think: so, am I opposite to that? You have to show that being a career sportswoman is viable, is celebrated, is positive. [That] it doesn’t come with stereotypes; it doesn’t come with boxes that you have to fit and it’s not at odds with being a woman.”  

Becky McCardle (SAE) – Angela Davis 

Angela Davis is a political activist, philosopher, academic and author – and has recently been included in Time’s 100 ‘Most Influential People of 2020’. I’ve recently read her book, ‘Women, Race and Class’ which is a study of women’s liberation as well as a history of the slave trade and abolitionism movements. A powerful quote that I think demonstrates her strong will and passion for racial and discriminatory justice, is: “I am no longer accepting the things I cannot change. I am changing the things I cannot accept.”    

Rebecca Brown (SAE) – Lauren Steadman 

British Paralympian, Lauren Steadman, made me realise just how much you can achieve if you are determined and are always finding new ways to challenge yourself. Not letting her disability stand in her way, she reached the semi-finals of ‘Strictly Come Dancing.’ And took part in the 2020 series of ‘Celebrity: SAS Who Dares Wins’, beating her fellow competitors to be crowned joint winner. She is also co-founder of Sizu Minds – a community which supports mental health and encourages people to have a voice and be proud of who they are.   

With so many inspirational women and achievements to celebrate, we thought a day simply wouldn’t be enough! That’s why we’re taking the month to mark the occasion, using our social feeds to shine the spotlight on our nominated women and share their incredible, empowering and inspiring stories. 

Which woman inspires you and why? Follow our Twitter and LinkedIn feeds to join the conversation and share your nominations with us! 

About this article

Read time:

4 minutes

Category:

Life at Skout, Opinion

Wishing you a very, merry B2B Christmas

Five trends that will redefine B2B communications in 2026 and deliver measurable impact

Browse more blog posts

An image of a festive Christmas tree with wrapped presents underneath
Posted on
byClaire James

I have just watched one the cleverest takes on the Christmas advert from a B2B company. Yes, you heard right, a B2B company. Biffa has pushed the boat out this year and crafted an AI generated take on the Coca Cola classic, complete with catchy Christmas music and an animated

An image of a tape measure and the word success - illustrating measurable impact in B2B communications
Posted on
byJames Weaver

It’s a transformative time for public relations and, for B2B organisations, the stakes have never been higher. With budgets under scrutiny and pressure mounting to prove ROI, marketers are being asked some tough questions: “What did this campaign achieve? How did it move the needle?” The answer lies in strategies

A silhouette of a woman holding a megaphone - resembling the need for brand consistency
Posted on
byHonor Williamson

Did you know that maintaining brand consistency can increase revenue by an average of 10-20%? If your brand messaging isn’t being picked up, shared or remembered, it’s not because your team isn’t working hard enough. It’s likely because the message itself lacks the clarity and consistency it needs to cut

A visual image showcases tech trends for B2B marketers. The graphic displays icons signaling tech trends such as AI.
Posted on
byHonor Williamson

Did you know that 65% of marketers saw major ranking shifts after Google’s AI algorithm updates in 2024? That’s a significant shake-up, and it’s forcing brands to rethink how they show up in search. While familiar platforms like Google and Bing remain central to how AI tools index content, the

Trust Gap 2
Posted on
byRebecca Brown

If you’re a B2B marketer working with HR solution providers, your challenge goes beyond capturing attention; it’s about earning trust. HR professionals are navigating some of the most complex workplace challenges: evolving compliance demands, hybrid working tensions, wellbeing pressures, and the drive to build inclusive, values-led cultures. They’re time-poor, emotionally

Cooking board with ingredients
Posted on
byRebecca Brown

B2B communications is going through an exciting transition thanks to the explosion of AI. Content is becoming easier and less expensive to create, meaning brands can get their stories out in the world faster than ever. With a touch of a button, generative AI can produce blog articles, social media

An image of tape measures to illustrate measurement in marketing
Posted on
byClaire James

Every global marketing director knows the question is coming: “What did we get for that budget?” And in today’s climate, the answer can’t be a vague reference to awareness or engagement. According to LinkedIn’s B2B Benchmark Report, 76% of B2B marketers feel under pressure to demonstrate ROI in the short

An image of a sign displaying purpose, illustrating B2B PR that has purpose
Posted on
byHonor Williamson

In B2B PR, it’s one thing to be visible, but it’s another to be valuable. Whether its influencing buying decisions, shaping industry conversations or helping to drive commercial outcomes, PR has the potential to do far more than raise brand awareness. Strategically directed PR warms up future buyers and tilts

Chess
Posted on
byRebecca Brown

As a B2B marketing leader, you’ve likely seen competitors steal the spotlight while your industry-leading services and solutions remain invisible. Despite deeper expertise and better results, your content just isn’t cutting through. You’ve tried different tactics, but nothing sticks; it’s causing lots of headaches for you and your team. Our

2025 Podcast_E2_Jon_ website image
Posted on
byRebecca Brown

B2B marketers are producing more content than ever – but is it working? According to research from the LinkedIn B2B Institute, only 5% of potential buyers are actively in-market at any given time. That means the vast majority of content is reaching people who aren’t ready to buy and often,

Get in touch

Skout
11 Market Place
Macclesfield
Cheshire
SK10 1EB

Send us a message

Name(Required)

Send us a message