About this article

Read time:

4 minutes

Category:

Life at Skout, Meet the Skouts

Meet The Skout: Jack

Why was PR your chosen career?

My journey into the PR industry has been very serendipitous. I did a PR internship years ago when I was in university because it seemed like a very glamorous career option. It was slightly less glamorous than I had hoped, but it was still a fun learning experience!

At the same time, I was studying marketing and social studies, and always enjoyed the researching and writing involved with that. When I graduated and got some travelling out of my system, I was wondering what my next move would be, and which career path I should take.

One evening, I randomly ended up bumping into an old friend while leaving the gym, and she mentioned that the directors at her agency were looking for someone new to join their team. A few job interviews later, and I ended up working for this agency back home in Dublin for a few years. This is when I really developed an interest in PR – specifically tech PR – which has stayed with me over the years.

If you hadn’t chosen a career in PR, what would you be doing?

That’s a very good question, and I’m really not sure!

I’m a massive reality TV fan, so I think a career in TV production would have been fun. Whether that’s casting, directing, developing storylines, or hey – maybe even being in front of the camera as one of the stars, who knows?

What’s the best piece of advice you have ever been given?

“Work it and be seen!”

If you won the lottery, how would you spend it?

Besides all of the usual charity donations and giving back to family and friends, the first thing I would do is hire a stylist and personal shopper. I loathe shopping – especially in physical stores – and wish I was more naturally stylish. If I had a millionaire’s budget, I would definitely outsource this entire area of my life to a creative team who could keep me looking chic and trendy at all times. A dream!

What’s the worst job you’ve ever had?

There have been a few! The worst was probably this horrendous seafood restaurant I worked at in Dublin for a handful of days (I believe it has since shut down…) I had just returned from three months in Canada, not a euro or Canadian dollar to my name, and needed money fast.

This restaurant hired me as a waiter, but quickly had me preparing poke bowls (?!) and mopping floors too. The final straw was when I arrived one morning, and the restaurant was still shut (hours after it was meant to have opened) because the manager was still out partying from the night before. I didn’t walk – but ran – out of that job…

If you were an animal, what would you be and why?

I think I would be a cat. I like to think of myself as very independent and I love my own company, but I’m also very social and, most importantly, love to sleep. Perhaps a sphynx cat, for extra drama.

If you could, would you live forever and why/why not?

I would consider living forever, but only if I could live forever as 22-year-old me. What would be the point if I didn’t have an eternal youthful glow?!

Who are your top three dream dinner party guests?

I’m curating a chaotic vibe for this dinner party. Next to me would be Nicki Minaj. I’m curious to hear the freestyle raps she would produce after a few bottles of wine. Across from us, I’d like a trendy New York socialite, like Julia Fox, and Jennifer Coolidge, because she’s having a real renaissance at the moment (good for her!)

About this article

Read time:

4 minutes

Category:

Life at Skout, Meet the Skouts

A leggy display: the role of clickbait and its impact on journalism

Shining a light on our clients for International Women’s Day

Browse more blog posts

An image of the actress Millie Bobby Brown, a centerpiece of a blog about the role of clickbait and the impact on journalism
Posted on
byClaire Lamb
What started as a simple lunchtime read today ended up down a rabbit hole. It all started with Millie Bobby Brown. Like many women, I applaud her for calling out the media on their response to her appearance. I’m not going to go over it as it’s a tale as old as time, and it has been covered by practically...
Copy of International Women's Day template (1200 x 500 px) (2)
Posted on
byRebecca Brown
Did you know that as an agency we have a strong female presence across all roles within the business? In fact, two-thirds of our senior management team are female – this exceeds the global PR industry average of around 30%! That’s why we never miss the opportunity to celebrate International Women’s Day (IWD) and recognise the achievements of the inspirational...
A group of three women in a podcast environment with microphones.
Posted on
byHonor Williamson
Launching a podcast involves more than just hitting the record button. From selecting the right equipment to securing guest speakers, the early planning stages shape everything. But before considering the logistics, there’s one crucial question you should ask from day one: How will I engage my audience? Without a clear engagement strategy, even the most well-produced podcast may struggle to...
A visual image showcases tech trends for B2B marketers. The graphic displays icons signaling tech trends such as AI.
Posted on
byJames Weaver
Things change quickly in the world of B2B marketing. With every ‘eureka!’ moment for new and disruptive technologies that herald to change the game, staying ahead of the curve is vitally important. Although artificial intelligence (AI) has been used by businesses for decades, today the technology is plastered across the news agenda. There’s also a swathe of other transformative technologies...
An image of a woman reading a business, financial and fintech newspaper
Posted on
byIsobelle Yoxall
It’s a new year for your FinTech business, and there’s big news on the horizon: a new product launch, exciting partnerships, or innovative features to announce. This makes for the perfect time to share your story with the media. Or perhaps you are just seeking fresh opportunities to make a new impact. Whatever the reason, there’s no better time to...
Fintech megatrends featured image - 2025
Posted on
byRob Skinner
Woah fintech, slow down! Of course, that is never really going to happen – so PR and marketing professionals, how are you going to keep up? The fintech landscape is evolving at lightning speed, driven by groundbreaking innovations and shifting consumer expectations. Projections show that the market could reach a size of £1.2 trillion by 2030. To put that into...
A graphic displaying five stars with a finger pointing to the brightest star, reflecting the ambition to be a premium brand
Posted on
byClaire Lamb
Building a premium brand doesn’t require a limitless marketing budget. In fact, some of the world’s most respected B2B brands have built their reputations through strategic, cost-effective marketing and PR, rather than block busting spend.   What do I mean by quality brand? I’m referring to brands that position themselves as delivering a high quality product or service, which is often...
An image of the Skout team at the 2024 Christmas party
Posted on
byRob Skinner
It’s common to hear people say, “Hasn’t this year gone quickly?” But this time, when I reached into the loft, it seemed like the fairy lights were still warm in their box! 2024 has been a busy year for me personally, so it’s perhaps no surprise that it has flown by. Between my wife and me becoming empty nesters, moving to...
A collection of headlines showing influential people who influenced the news agenda throughout 2024
Posted on
byRebecca Brown
2024 has certainly been a big year for the news agenda. From a change of government in the UK to the US presidential election race. CrowdStrike causing a mass IT outage due to a faulty update. Climate disasters such as Hurricane Milton and the flooding in Valencia. The return of Celine Dion at the opening ceremony of the Olympics. And...
Measuring tool being used by person to measure words on image
Posted on
byClaire James
Have you ever been asked to demonstrate the value of your marketing budget to leaders within your business? You’re not alone. According to LinkedIn’s B2B Benchmark report, 76% of B2B marketers feel under pressure to prove return-on-investment in the short term while nearly half cite ROI as the most important metric when reporting to the CEO, CFO and other board...

Get in touch

Skout
11 Market Place
Macclesfield
Cheshire
SK10 1EB
Send us a message
Name(Required)

Send us a message