Why was PR your chosen career?
I have always had a passion for the written word and delivering quality content. With over a decade of journalistic experience (specialising in rock music journalism!), I’ve always admired the tireless and passionate work done from PRs and I thought it could be the perfect career for me, one with endless possibilities. So, it feels like a natural fit!
If you hadn’t chosen a career in PR what would you be doing?
Most likely I would be still writing. Whilst my speciality is music journalism, maybe I would branch out to write about films or video games; two other huge passions of mine.
What’s the best piece of advice you have ever been given?
“Do or do not, there is no try” – Yoda from Star Wars. I think it is a life lesson we can all live by.
If you won the lottery, how would you spend it?
First, I would help my family – their endless and unwavering support throughout my life has been so appreciated. Then, I’d most likely put on my own music festival with a catered lineup of my favourite bands!
What’s the worst job you’ve ever had?
Luckily, I haven’t really experienced any jobs that were absolutely awful but I’d say the toughest was doing seasonal bar work at music festivals. Super long hours, a never-ending stream of people and you don’t even get to watch the bands! I’d much rather be on the other side of the bar!
If you were an animal what would you be and why?
Probably a cat! I get to sleep all day and be fussed with attention, that’s the dream right there!
If you could, would you live forever and why/why not?
It’s a tricky one. On the one-hand I would love to see the advancements in tech and space travel (interstellar travel to distant stars would be so cool!) but the thought of being immortal whilst everyone I love would be mortal would be heart-breaking.
Who are your top three dream dinner party guests?
Sir Alex Ferguson, Ian McKellen, Freddie Mercury – the stories and experience these three could provide!
Do you understand the importance of relationships in B2B marketing?
Here’s a short video that helps demystify the relationship eco system.
