Meet The Skout: James

I have just watched one the cleverest takes on the Christmas advert from a B2B company. Yes, you heard right, a B2B company. Biffa has pushed the boat out this year and crafted an AI generated take on the Coca Cola classic, complete with catchy Christmas music and an animated

It’s a transformative time for public relations and, for B2B organisations, the stakes have never been higher. With budgets under scrutiny and pressure mounting to prove ROI, marketers are being asked some tough questions: “What did this campaign achieve? How did it move the needle?” The answer lies in strategies

Did you know that maintaining brand consistency can increase revenue by an average of 10-20%? If your brand messaging isn’t being picked up, shared or remembered, it’s not because your team isn’t working hard enough. It’s likely because the message itself lacks the clarity and consistency it needs to cut

Did you know that 65% of marketers saw major ranking shifts after Google’s AI algorithm updates in 2024? That’s a significant shake-up, and it’s forcing brands to rethink how they show up in search. While familiar platforms like Google and Bing remain central to how AI tools index content, the

If you’re a B2B marketer working with HR solution providers, your challenge goes beyond capturing attention; it’s about earning trust. HR professionals are navigating some of the most complex workplace challenges: evolving compliance demands, hybrid working tensions, wellbeing pressures, and the drive to build inclusive, values-led cultures. They’re time-poor, emotionally

B2B communications is going through an exciting transition thanks to the explosion of AI. Content is becoming easier and less expensive to create, meaning brands can get their stories out in the world faster than ever. With a touch of a button, generative AI can produce blog articles, social media

Every global marketing director knows the question is coming: “What did we get for that budget?” And in today’s climate, the answer can’t be a vague reference to awareness or engagement. According to LinkedIn’s B2B Benchmark Report, 76% of B2B marketers feel under pressure to demonstrate ROI in the short

In B2B PR, it’s one thing to be visible, but it’s another to be valuable. Whether its influencing buying decisions, shaping industry conversations or helping to drive commercial outcomes, PR has the potential to do far more than raise brand awareness. Strategically directed PR warms up future buyers and tilts

As a B2B marketing leader, you’ve likely seen competitors steal the spotlight while your industry-leading services and solutions remain invisible. Despite deeper expertise and better results, your content just isn’t cutting through. You’ve tried different tactics, but nothing sticks; it’s causing lots of headaches for you and your team. Our

B2B marketers are producing more content than ever – but is it working? According to research from the LinkedIn B2B Institute, only 5% of potential buyers are actively in-market at any given time. That means the vast majority of content is reaching people who aren’t ready to buy and often,