Why was PR your chosen career?
It really wasn’t at first. I started studying engineering (I came from a science background) but quickly realised that the world of numbers wasn’t for me. I spent most of my time reading Latin American and Spanish literature, including Garcia Marquez, Borges and Cervantes. As a result, I decided to study Humanities, a degree that allowed me to have a broad understanding of subjects like history, philosophy and art. Then, with a passion for writing and investigating, studying journalism gave me a practical approach. After that, the PR and communications field came as a natural development for my professional career.
If you hadn’t chosen a career in PR what would you be doing?
I guess I would be working on the other side of the communications field as a journalist. I really enjoy collecting information, doing interviews, and putting all the information together so that others can be informed.
What’s the best piece of advice you have ever been given?
I heard this once, and I try to apply it as much as possible: “think big, start small, but start now!”.
If you won the lottery, how would you spend it?
This is straightforward for me. I would help my family, especially those still living in Venezuela where the political and social situation is really complicated. Then, of course, to celebrate I would treat myself to a long trip to a sunny island in the Caribbean with my closest friends and family.
What’s the worst job you’ve ever had?
I’ve been lucky throughout my professional career and haven’t really had any jobs I didn’t enjoy! My first job was in a bookstore, and I was completed fascinated by giving advice to people on what to read about.
If you were an animal what would you be and why?
Definitely a cat. I love how they manage to be independent but at the same time playful and adventurous. Also they understand the importance of naps!
If you could, would you live forever and why/why not?
Only if at some point I could forget everything and restart again. Maybe we are all immortal, but we just do not remember it (I think this was Plato’s argument about the immortality of the soul when he said “learning was just recollection”).
Who are your top three dream dinner party guests?
Obama, Sir Paul McCartney and Christopher Hitchens (a bit of politics, music and the enfant terrible of journalism)
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