Episode 8 – Brand identity, automation and risk with Kees Henniphof

Kees Henniphof, VP of Marketing at CHILI publish, joins Rob Skinner to share the experiences that changed his approach to marketing, the risks that paid off, and the lessons learned from mistakes along the way. From his early days as a copywriter to leading marketing for a global software company, Kees offers candid insights into how curiosity, adaptability and a willingness to take risks can accelerate growth.

The conversation dives into the rise of AI, the tension between brand and demand generation, and why listening to customers is more powerful than any marketing playbook. Whether you’re a marketer, strategist or tech enthusiast, this episode is packed with practical wisdom and honest reflections.