Let us take you
on a journey
This isn’t about us, it’s a little bit about you, but it’s mainly about them...
And by them we mean your future customers. B2B buying cycles are treks, not sprints. Ultimately, it’s about getting them to see, hear and notice you.
Your marketing is the guide that gets them to the right destination, ready to buy.
But it’s a long and winding road; there are many paths to choose from and competitors vying for their attention.
We make it our mission to get them there. Our unwavering focus on building brilliant business relationships with the people you need to influence is how we help you find your customers of tomorrow.
We’re your guide, so you can be theirs.
Getting to know you –
our initial take
What you’re
doing well
- Well populated news content on your website.
- Great campaigns linked back to key industry issues.
- Really broad range of brands that give you multiple touchpoints with audience.
Areas that
could improve
- Increased visibility for some of your brands in key titles.
- More technical content.
- Using Subject Matter Experts for industry thought leadership.
Where to
focus attention
- Brands leading the charge in the UK in key trade media.
- Utilising central campaigns and making them relevant to target markets.
- Repurposing content to increase opportunities.
Things to
watch out for
- Ensuring content is made meaningful to different target markets.
- Duplication of messages between brands to the same target markets (needs to be made brand and audience specific).
Finding a creative path
- an initial idea
The SG Technical Insights Report
- An annual industry report that tracks the technical changes that impact your customers. The report would be split by audience segment: architects; developers; contractors etc and would identify the key areas of technical change that have taken place in the previous 12 months and the Saint Gobain solutions that have provided answers.
- The second part of the report will focus on up-coming technical changes for the next 12 months, pointing customers to the Saint Gobain solution, technical knowledge and insights from the business.
- The SG Technical Insights Report would be hosted on the website and across each brand’s website (with dual branding) to encourage downloads as well as being used as part of an email marketing campaign and a social media campaign to drive traffic to the website and encourage downloads. The content of the report would also be used for thought leadership articles.
Brilliant benefits you get along the way
Faster
time to
results
Healthier
sales
pipeline
Bigger
bang for
buck
How we make your
experience special
A seamless extension of your team, equipped and ready to go!
What you get is a partner that goes way beyond the brief and is always seeking out new ideas and thinking differently about your routes ahead.
Our clients say that working with us is like getting a whole new marketing function.
We spend time mapping out the right way of working together, so that your marketing and communications journey is fun, risk free, and productive.
Thinking big, acting big and winning big.
Other travel
companion reviews
There are some places
we won’t go
- We’re not going to take you over the edge. We’re creative thinkers, but applied in delivery.
- We’re not stunt people or sprinters – we’re in this with you for the long term, all the way.
- We’re not generalists – we only do B2B; that’s where we get our kicks!
- We’re not lower cost; we deliver you quality and value.
- We’re not all the same; we believe team diversity breeds creative diversity, which leads to improved outcomes for you.
- We don’t pitch without a confirmed budget and a brief from you for guidance.
- We’re not your agency; we’re your partner.