Engaging busy HR leaders is hard

AI is redefining roles. Data is reshaping decisions. And employees want personalised experiences. So only the most relevant and credible brands cut through the HR clutter.

We make you relevant to HR audiences

We dig deep into the themes shaping today’s people teams, from workplace tech, to wellbeing and talent management. Then we craft relevant stories that get you noticed, trusted and chosen by HR decision makers.

So your PR cuts through and creates real impact

Strategy & Storytelling

Insight-led PR strategy and narratives that align HR issues with business growth.

PR & Media Relations

Targeted media outreach securing coverage HR leaders read, trust and act on.

Content Creation

Thought leadership, campaigns and employer stories tailored to busy decision makers.

Digital & Social

Always-on campaigns building relevance and engagement across search and social.

We do all this using our RelevanceEngine

Our proprietary planning process underpins all of our services, driving PR relevance and impact through a continuous cycle.

See how it works

Relevance Gap

Scoring your PR metrics and relevance data against competitors, media, search and conversations.
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Relevance Roadmap

Your strategic plan, rooted in insights, sector trends and positioning gaps.
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Relevance Review

Continual relevance measurement, rescoring and new recommendations.
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Relevance Program

90-day delivery cycles: PR, storytelling, assets, campaigns and amplification.
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When your brand becomes more relevant, everything accelerates

Your PR lands better. Content connects faster. And sales conversations start sooner.

Get in touch

Increase your brand’s trust with key audiences

Turn brand awareness into demand and pipeline

Uplift your presence in major HR publications

Measure growing PR impact against marketing goals

Strategic storytellers, not coverage-chasers

We craft authentic and relevant stories HR leaders actually care about

Agile to trends, never slow to react

We continually spot what’s changing across the world of work to keep you ahead

Driving HR relevance beyond PR metrics

We measure and report your brand’s metrics including relevance

50 natural story sources
for HR PR

Our 50 HR PR story sources guide shows where credible, relevant stories really come from – helping brands close the relevance gap, earn trust and build attention with HR decision makers in a crowded world of work.

Download for free

Partnering with brands reshaping the world of work

We work with HR tech and service brands who support today’s people teams.

Bear Grylls Survival Academy

We helped Bear Grylls Survival Academy reframe its corporate offering for HR decision-makers, using relevance-driven PR to connect experiential learning with leadership, resilience and measurable business outcomes.

Read the full case study

BHSF

We helped BHSF cut through the competitive employee benefits market with a relevance-driven PR programme, elevating its mental health expertise and increasing visibility with HR and wellbeing decision-makers.

Read the full case study

BI WORLDWIDE

We helped BI WORLDWIDE build authority in reward and recognition through a digitally-led PR approach, using insight-driven content, paid social and relevance-focused storytelling to engage HR and business leaders.

Read the full case study

Crown World Mobility

We helped Crown World Mobility reassert its relevance in a changing global mobility landscape, using insight-led content independent for market and PR to turn independent market research into meaningful content and stories for HR and mobility leaders worldwide.

Read the full case study

LumApps

We helped LumApps build authority with UK HR leaders through relevance-driven PR, using research-led insight to elevate its employee experience platform in a competitive HR tech market.

Read the full case study

Mentor Group

We helped Mentor Group cut through a crowded L&D market with relevance-driven PR, positioning its skills and sales enablement expertise in the conversations shaping performance for modern organisations.

Read the full case study

nudge

We helped nudge establish authority in the HR financial wellbeing space, using data-driven PR to turn global employee insight into standout coverage and expert positioning across the UK and US.

Read the full case study

Strengthscope

We helped Strengthscope establish relevance in a crowded HR space with a data-driven PR campaign, securing tier-one coverage and positioning them as experts in strengths-based development.

Read the full case study

UKG

We helped UKG strengthen its authority in a competitive HR tech market, using relevance-driven, narrative-led PR to increase share of voice and position the brand as a trusted voice on workforce and frontline issues.

Read the full case study

“My responses are not lip service – working with Skout has been seamless, responsive, creative and overall, the best PR agency I've worked with to date (there have been many!)”

Kirsten Lovemore, Communications Manager, Bear Grylls Survival Academy

Want to be the brand HR can’t ignore?

Chat to us today