Content creation
Turning insight into relevance and impact
PR that HR
can’t ignore
We build HR communications around what people leaders care about
Engaging busy HR leaders is hard
AI is redefining roles. Data is reshaping decisions. And employees want personalised experiences. So only the most relevant and credible brands cut through the HR clutter.
We make you relevant to HR audiences
As a specialist HR communications agency, we dig deep into the themes shaping today’s people teams, from workplace tech, to wellbeing and talent management. Then we craft relevant stories that get you noticed, trusted and chosen by HR decision makers. So your PR cuts through and creates real impact.
Here’s how we make that happen
Digital PR and Social
Growing relevance across digital channels
GEO Visibility
PR and Media Relations
Building relevant media visibility
Strategy & Storytelling
Defining what makes you relevant to HR
We do all this using our RelevanceEngine™
Our proprietary planning process underpins all of our services, driving PR relevance and impact through a continuous cycle.
When your brand becomes more relevant, everything accelerates
Your HR communications lands better. Content connects faster. And sales conversations start sooner.
Strategic HR storytellers, not coverage-chasers
We craft authentic HR communications strategies people leaders care about
Agile to HR trends, never slow to react
We continually spot what’s changing across the world of work to keep you ahead
Driving HR communications beyond PR metrics
We measure and report your brand’s impact, including HR audience relevance
50 natural story sources
for HR PR
Our 50 HR PR story sources guide shows where credible, relevant stories really come from – helping brands close the relevance gap, earn trust and build attention with HR decision makers in a crowded world of work.
Partnering with brands reshaping the world of work
We work with HR tech and service brands who support today’s people teams.
Bear Grylls Survival Academy
We helped Bear Grylls Survival Academy reframe its corporate offering for HR decision-makers, using relevance-driven PR to connect experiential learning with leadership, resilience and measurable business outcomes.
BHSF
We helped BHSF cut through the competitive employee benefits market with a relevance-driven PR program, elevating its mental health expertise and increasing visibility with HR and wellbeing decision-makers.
BI WORLDWIDE
We helped BI WORLDWIDE build authority in reward and recognition through a digitally-led PR approach, using insight-driven content, paid social and relevance-focused storytelling to engage HR and business leaders.
Crown World Mobility
We helped Crown World Mobility reassert its relevance in a changing global mobility landscape, to turn independent market research into meaningful content and stories for HR and mobility leaders worldwide.
LumApps
We helped LumApps build authority with UK HR leaders through relevance-driven PR, using research-led insight to elevate its employee experience platform in a competitive HR tech market.
Mentor Group
We helped Mentor Group cut through a crowded L&D market with relevance-driven PR, positioning its skills and sales enablement expertise in the conversations shaping performance for modern organisations.
nudge
We helped nudge establish authority in the HR financial wellbeing space, using data-driven PR to turn global employee insight into standout coverage and expert positioning across the UK and US.
Strengthscope
We helped Strengthscope establish relevance in a crowded HR space with a data-driven PR campaign, securing tier-one coverage and positioning them as experts in strengths-based development.
UKG
We helped UKG strengthen its authority in a competitive HR tech market, using relevance-driven, narrative-led PR to increase share of voice and position the brand as a trusted voice on workforce and frontline issues.
Under the Hard Hat
We helped Pirtek make a meaningful difference to people working across the heavy industries with Under the Hard Hat. A campaign created to raise mental health awareness, challenge stigma and encourage difficult conversations in workplaces.
Capture Expense
We helped Capture Expense gain a stronger voice in the market, growing credibility with the audiences they care about, and consistent visibility over 12 months.
“My responses are not lip service – working with Skout has been seamless, responsive, creative and overall, the best PR agency I've worked with to date (there have been many!)”
Kirsten Lovemore, Communications Manager, Bear Grylls Survival Academy
