Blog

HR leaders have become incredibly efficient at filtering out information.Between vendor emails, social media content, reports, events and industry media – they’re exposed to more information than they could ever realistically consume. Most of it gets ignored within seconds, leaving little opportunity to capture attention, influence perceptions or earn a place in future buying conversations. […]

While the recent heatwave may have subsided, it’s time to look at what’s hot in the world of HR. So, we’re back with our June HR marketing insights. June’s data shows a UK labour market under pressure, with hiring slowing, cost rising, and difficult workforce decisions becoming more common. Meanwhile, extreme heat and growing redundancy […]

AI is quietly reshaping how HR decision‑makers search, evaluate and shortlist the brands they trust. And if you’re wondering how important GEO is, take a look at these stats. Nearly 65% of interactions are now zero‑click. For B2B buyers – like those in HR – 94% are using AI during the buying process. And when […]

Now that England are through to the knockout stages, the 2026 World Cup can really start. The next couple of weeks will be filled with cheering the players, booing the ref and late nights (or super early mornings) to watch the matches. For those of us working in B2B PR and marketing, it’s also an [...]

For years, success in B2B marketing was often measured by how many people you could reach. The bigger the audience, the better the result - or so the thinking went. But today, that logic is starting to come apart. Reaching more people doesn’t necessarily mean making more impact. In fact, many brands are discovering that [...]

If you’ve read our previous blogs on the importance of relevance, you’ll know that it’s crucial in ensuring your comms lands with the audience. But relevance isn’t a fluffy, warm, fuzzy approach to delivering marketing campaigns and programmes. Relevance is a measurable commercial advantage that can directly shape how people leaders evaluate and trust the [...]

HR marketing isn’t short on effort. There’s more content, more channels, and more ways to reach people leaders than ever before. On paper, it should be getting easier to cut through but in reality, it isn’t. A lot of what gets produced lands somewhere familiar. It says roughly the same things, in slightly different ways, [...]

PR agency Skout has announced a strategic pivot to focus on ‘PR for HR’ - working with brands that sell to HR and people leaders, as demand increases for agencies with deep specialism in the people and work agenda. The change in focus addresses the growing gap between HR leaders’ needs and HR focused brands’ [...]

Most HR brands don't struggle because they have a bad product. They struggle because they're partly talking about the wrong things, in the wrong way, to the wrong people. The disconnect between what HR brands think buyers care about and what HR decision-makers are actually looking for can have a huge impact on awareness, consideration [...]