SEO, GEO & digital

We have all been there. You've invested in content marketing. You're publishing regularly. You've written about industry trends, product updates and workplace challenges. Yet your HR tech blog isn't generating leads. Sound familiar? For many HR technology companies, blogging becomes an activity rather than a strategy. Content gets published because the marketing plan says it [...]

Digital PR. Traditional PR. Earned media. SEO. Backlinks. Thought leadership. Don’t worry, if you're confused by these terminologies, you're not alone. The distinction between digital PR and traditional PR for HR focused brands, never mind businesses in general, is often unclear. And the line between the two is becoming increasingly blurred as what classes as [...]

In B2B PR, thought leadership is one of those concepts that gets spoken about all the time. But do you actually know what thought leadership is? And do you have the right tools and skills in place to make it work effectively for you? In this post we aim to clarify what B2B thought leadership can do and help you gain greater benefit from it.

The most effective B2B marketing campaign is one that considers a holistic approach. In this article, we show you five B2B essential PR and marketing services every business should consider to bolster customer engagement and improve marketing and business performance.

B2B content marketing is the creation of content that attracts, engages, and resonates with your key audiences. A vital part of any effective B2B marketing strategy, useful and insightful content is a great way to help your business stand out from competitors and encourage your audience to engage and interact with you.

The digital landscape has changed dramatically over the past few years. Search engines have become smarter, buyers are researching solutions in more sophisticated ways, and AI-powered discovery tools are transforming how people find information online. Against this backdrop, having a long-term content strategy is more important than ever. In this post, we explore topic clusters, […]

Traditionally, B2B marketing and TV advertising are two phrases scarcely seen together, but the recent approach ServiceNow has taken to promote its digital workflow platform has made us question whether B2B mass media evolution is on the horizon.   The adverts in question are a breath of fresh air, using Willy Wonka and the Chocolate Factory to add a nostalgic touch, whilst conveying […]

In the pantheon of great British rivalries, few could have predicted that two chocolate sponge caterpillars would join the ranks of Oasis vs Blur, tea vs coffee, or the eternal debate over cream-first scones.Yet here we are. Colin the Caterpillar from M&S and Cuthbert the Caterpillar from Aldi managed to divide the nation, dominate social […]

Back in 2019, Lake Superior State University included “thought leader” on its annual list of words and phrases it thought should be banished due to overuse. At the time, it was easy to understand why. Every executive seemed to be a thought leader, every opinion post was labelled thought leadership, and the phrase had become […]