HR marketing

Digital PR. Traditional PR. Earned media. SEO. Backlinks. Thought leadership. Don’t worry, if you're confused by these terminologies, you're not alone. The distinction between digital PR and traditional PR for HR focused brands, never mind businesses in general, is often unclear. And the line between the two is becoming increasingly blurred as what classes as [...]

In our hyper-connected world a PR crisis rarely starts and ends with a product failure or a corporate scandal. More often, the catalyst is people, either how they’re treated or their response to poor behaviour. This leads to a need for HR crisis communications. A badly handled redundancy announcement. An insensitive comment about employees. A […]

Interview with Sue Westhead Among her many talents, Sue Westhead is a serial Skout client. We’ve been her PR agency in three separate roles over the past 10 years. One of the reasons we love working with Sue is that, like us, she’s a great integrated thinker when it comes to PR and marketing. That’s […]