HR audience relevance

If your HR PR press releases are generating little or no media coverage, you're not alone. One of the most common frustrations for HR marketers and communications teams is investing time in announcements that receive little response from journalists. In many cases, the problem isn't the writing itself. It's relevance. Many HR brands issue press [...]

If August’s HR headlines tell us anything, it’s that confidence matters. Whether it’s annual leave, working patterns or pensions, many employees seem a little unsure about where they stand. Younger workers are staying connected during annual leave, debate continues over how to balance flexibility with security in the labour market, and many employees still struggle […]

Many HR brands have a strong product but struggle to explain why it matters. They can describe features, functionality and technical capabilities in detail, yet when asked why an HR director or people leader should care, the story becomes much less clear. That's because a product is not a brand narrative. A brand narrative bridges the [...]

In B2B PR, thought leadership is one of those concepts that gets spoken about all the time. But do you actually know what thought leadership is? And do you have the right tools and skills in place to make it work effectively for you? In this post we aim to clarify what B2B thought leadership can do and help you gain greater benefit from it.

At Skout, we have a thirst for knowledge and are always looking for opportunities to develop our understanding of the sectors our clients work in. This not only helps us build brilliant stories, but it also means we can support the HR focused businesses we work with in a meaningful way, enabling us to be […]

With the value of the influencer market projected to reach $110.4 billion by 2033, there is no denying that this marketing strategy can add incredible value to a campaign. Influencer marketing is often associated with consumer brands. We see it regularly on our personal newsfeeds in the form of social media posts and product endorsements. […]