HR audience relevance

Did you know that 65% of marketers saw major ranking shifts after Google’s AI algorithm updates in 2024? That’s a significant shake-up, and it’s forcing brands to rethink how they show up in search. While familiar platforms like Google and Bing remain central to how AI tools index content, the way users seek out information […]

If you’re a B2B marketer working with HR solution providers, your challenge goes beyond capturing attention; it’s about earning trust. HR professionals are navigating some of the most complex workplace challenges: evolving compliance demands, hybrid working tensions, wellbeing pressures, and the drive to build inclusive, values-led cultures. They’re time-poor, emotionally invested, and increasingly selective about […]

B2B communications is going through an exciting transition thanks to the explosion of AI. Content is becoming easier and less expensive to create, meaning brands can get their stories out in the world faster than ever. With a touch of a button, generative AI can produce blog articles, social media posts, video concepts and more. […]

Updated: September 2026 Influencer marketing is often associated with celebrities plugging products on social media. But in B2B markets, particularly HR and the future of work, influence looks very different. Today’s HR buyers are turning to trusted influencers in the form of analysts, workplace experts, practitioners and content creators to help them navigate complex decisions. […]

Establishing credibility and relevance is essential for any organisation looking to influence HR leaders and people decision-makers. One of the most effective ways to achieve this is through HR thought leadership. But what exactly is it and how can it benefit your organisation? In this blog, we’ll explore the concept and offer practical tips on […]

In B2B PR, thought leadership is one of those concepts that gets spoken about all the time. But do you actually know what thought leadership is? And do you have the right tools and skills in place to make it work effectively for you? In this post we aim to clarify what B2B thought leadership can do and help you gain greater benefit from it.

In the world of B2B marketing, it is essential that you have a solid B2B marketing strategy in place to effectively connect with your target audience.

Updated: October 2026 At Skout, we have a thirst for knowledge and are always looking for opportunities to develop our understanding of the sectors our clients work in. This not only helps us build brilliant stories, but it also means we can support the HR focused businesses we work with in a meaningful way, enabling […]

If there’s one thing you don’t want as a result of an expensive advertising campaign at the largest footballing event of the year, it’s the most talented and most renowned player at the tournament moving your product off-screen, and urging viewers to drink water instead.   This is exactly what happened to Coca-Cola.Cristiano Ronaldo sat down […]