Content creation

Many HR suppliers face the same challenge. They’re publishing thought leadership, commissioning research, producing webinars and sharing insights on LinkedIn. Website traffic is growing, engagement looks healthy, but enquiries remain stubbornly flat. The problem isn’t usually visibility. It’s that the content isn’t helping HR buyers move closer to a decision. The HR brands generating the […]

We have all been there. You’ve invested in content marketing. You’re publishing regularly. You’ve written about industry trends, product updates and workplace challenges. Yet your HR tech blog isn’t generating leads. Sound familiar? For many HR technology companies, blogging becomes an activity rather than a strategy. Content gets published because the marketing plan says it […]

If your HR PR press releases are generating little or no media coverage, you’re not alone. One of the most common frustrations for HR marketers and communications teams is investing time in announcements that receive little response from journalists. In many cases, the problem isn’t the writing itself. It’s relevance. Many HR brands issue press […]

Many HR brands have a strong product but struggle to explain why it matters. They can describe features, functionality and technical capabilities in detail, yet when asked why an HR director or people leader should care, the story becomes much less clear. That’s because a product is not a brand narrative. A brand narrative bridges the […]

Now that England are through to the knockout stages, the 2026 World Cup can really start. The next couple of weeks will be filled with cheering the players, booing the ref and late nights (or super early mornings) to watch the matches. For those of us working in HR PR and marketing, it’s also an […]

If you’ve read our previous blogs on the importance of relevance, you’ll know that it’s crucial in ensuring your comms lands with the audience. But relevance isn’t a fluffy, warm, fuzzy approach to delivering marketing campaigns and programmes. Relevance is a measurable commercial advantage that can directly shape how people leaders evaluate and trust the […]

HR marketing isn’t short on effort. There’s more content, more channels, and more ways to reach people leaders than ever before. On paper, it should be getting easier to cut through but in reality, it isn’t. A lot of what gets produced lands somewhere familiar. It says roughly the same things, in slightly different ways, […]

April 2026 brought several developments into view for HR teams. Employment rights have moved into force, new reports brought fresh engagement data and renewed debate about how AI is affecting the next generation of workers emerged. For HR leaders, these developments are shaping conversations with managers, employees and boards right now. For communications teams marketing […]

It’s a transformative time for public relations and, for HR-focused brands, the stakes have never been higher. With budgets under scrutiny and pressure mounting to prove ROI, marketers are being asked some tough questions: “What did this campaign achieve? How did it move the needle?” The answer lies in strategies that connect creativity with clear, […]