Content creation

Simple steps for B2B marketers on content gating etiquette Despite reports of its demise, gated content assets are still being widely used by the industry. According to NetLine’s 2024 State of B2B Content Consumption and Demand Report demand for gated content increased 14.3% year-over-year in 2023 and is up 77% since 2019. While the stats […]

Updated: October 2026 Back in 2019, Lake Superior State University included “thought leader” on its annual list of words and phrases it thought should be banished due to overuse. At the time, it was easy to understand why. Every executive seemed to be a thought leader, every opinion post was labelled thought leadership, and the […]

Companies often underestimate the stories that they’re sitting on. Often the backstory, or the ‘why’ isn’t considered public information or of interest to those outside of the company. Yet it is these stories – the reason that the company comes into being – that can offer the most in terms of insight, interest, advice and […]

Updated: October 2026 According to The Economist the world’s most valuable resource is no longer oil or diamonds, but data. Tech titans Amazon, Apple, Google and Meta have all been listed as the most valuable brands of 2018. In fact, the majority of the top 10 happen to be technology companies with Microsoft and Samsung […]

I can’t have been alone in thinking that once GDPR deadline came around my inbox would be significantly less cluttered. The volume of opt-in emails I received (and ignored) led me to believe I’d see a drop-off after 25th May, yet a couple of months on, the state of my inbox is almost as appalling […]

It’s that time of year again when thought leaders from a host of sectors share their thoughts on their predictions for what lies ahead in their industries in 2018. From sport through to tech there are plenty of predictions for what’s to come this year in all sectors; and, the  PR and marketing industry is […]