HR research & insights

Not every HR trend reveals itself straight away. September's headlines cover everything from resilient hiring intentions and skills-based recruitment to upcoming employment law reforms. On the surface, they appear to belong to separate conversations. Look more closely, however, and they all point to the same reality: employers are operating in an environment where workforce decisions [...]

If August’s HR headlines tell us anything, it’s that confidence matters. Whether it’s annual leave, working patterns or pensions, many employees seem a little unsure about where they stand. Younger workers are staying connected during annual leave, debate continues over how to balance flexibility with security in the labour market, and many employees still struggle […]

Updated: September 2026 Influencer marketing is often associated with celebrities plugging products on social media. But in B2B markets, particularly HR and the future of work, influence looks very different. Today’s HR buyers are turning to trusted influencers in the form of analysts, workplace experts, practitioners and content creators to help them navigate complex decisions. […]

At Skout, we have a thirst for knowledge and are always looking for opportunities to develop our understanding of the sectors our clients work in. This not only helps us build brilliant stories, but it also means we can support the HR focused businesses we work with in a meaningful way, enabling us to be […]

With the value of the influencer market projected to reach $110.4 billion by 2033, there is no denying that this marketing strategy can add incredible value to a campaign. Influencer marketing is often associated with consumer brands. We see it regularly on our personal newsfeeds in the form of social media posts and product endorsements. […]