PR & media relations

For HR suppliers, HR technology providers and workplace experts, media coverage is earned through credibility, relevance and expertise rather than product promotion. Securing coverage in leading HR publications can significantly strengthen brand awareness, credibility and trust within the HR sector. Titles such as Personnel Today, HR Magazine, People Management and HR Grapevine are trusted sources [...]

If your HR PR press releases are generating little or no media coverage, you're not alone. One of the most common frustrations for HR marketers and communications teams is investing time in announcements that receive little response from journalists. In many cases, the problem isn't the writing itself. It's relevance. Many HR brands issue press [...]

Digital PR. Traditional PR. Earned media. SEO. Backlinks. Thought leadership. Don’t worry, if you're confused by these terminologies, you're not alone. The distinction between digital PR and traditional PR for HR focused brands, never mind businesses in general, is often unclear. And the line between the two is becoming increasingly blurred as what classes as [...]

In our hyper-connected world a PR crisis rarely starts and ends with a product failure or a corporate scandal. More often, the catalyst is people, either how they’re treated or their response to poor behaviour. This leads to a need for HR crisis communications. A badly handled redundancy announcement. An insensitive comment about employees. A […]

In B2B PR, thought leadership is one of those concepts that gets spoken about all the time. But do you actually know what thought leadership is? And do you have the right tools and skills in place to make it work effectively for you? In this post we aim to clarify what B2B thought leadership can do and help you gain greater benefit from it.

I recently took part in a discussion about brand loyalty and authentic communications. While much of the conversation focused on loyalty programmes and customer engagement, it highlighted a challenge that feels especially relevant today for organisations targeting HR leaders. Trust has become one of the most valuable assets a brand can build. For HR audiences, […]

The most effective B2B marketing campaign is one that considers a holistic approach. In this article, we show you five B2B essential PR and marketing services every business should consider to bolster customer engagement and improve marketing and business performance.

In a nutshell, B2B influencer marketing is working with people and third parties who have the power to sway the decisions your key audiences make about your brand.

Social media has become an essential tool for B2B businesses looking to build brand awareness, nurture relationships, generate leads and establish thought leadership. While LinkedIn remains the obvious cornerstone of most B2B social strategies, businesses are increasingly finding value across a range of channels, from YouTube and Instagram through to employee advocacy platforms and short-form […]