PR & media relations

Ever wanted to find out more about PR? Well now you can as Skout is hosting the next Business Marketing Club NW workshop; ‘An introduction to B2B PR and how to make it work for your business’. The event will be held at Ziferblat in Media City UK on 10th May. As one of the […]

For any business investing in PR, it’s important to make sure you reach out to all your target audiences irrespective of where they’re based. So, if you’re an international business, that’s likely to mean you need to invest in PR overseas too. Opportunities with the press, content and digital marketing in other territories are there […]

One thing my 20+ years in PR has taught me is that this industry doesn’t stay still for long. Take PR measurement. My early career saw me creating coverage books for clients and spending lots of time measuring column inches to establish the AVE. I wasn’t alone. But fast forward to today and the industry […]

It’s that time of year again when thought leaders from a host of sectors share their thoughts on their predictions for what lies ahead in their industries in 2018. From sport through to tech there are plenty of predictions for what’s to come this year in all sectors; and, the  PR and marketing industry is […]

At Skout PR we get a buzz from turning clients’ B2B products and services – oft unseen organisational ‘workhorses’ – into mainstream PR stories. Whatever the client’s leading widget, bespoke service or tailored solution is, scratch beneath the surface and there’s (usually) a consumer benefiting from it one way or another. While the bread and […]

Hooray! The working world is waking up again. Soon cool Cornish camping and sweltering Spanish sand will be a distant memory. Now the rush is on to cram as much marketing activity as possible into the next three months before the distraction of Christmas festivities kicks in. We need to work fast to make noise […]

Updated: September 2026 Today, so far, has been a day of prospecting… well, researching and adding to my target list of companies who could use some PR services. Following many visits to many different websites and their ‘media centres’, I conclude that there must be at least 101 uses for a press release, other than […]

We simply don’t teach people practically enough about the need to visualise who you’re selling to and what they care about

Welcome to the launch of Skout PR’s website and blog. Skout PR is a Manchester, tech, B2B and digital PR services specialist. This blog contains opinions about technology, PR services, b2b industries, social media, the Manchster PR scene, Skout PR and its clients, social media trends and much more.