PR & media relations

Going face to face (or phone to phone) with a journalist can understandably seem a little daunting, especially if it’s your first time. Putting yourself out there and making yourself available for comment is a powerful way to promote your business, and once you’ve done one interview, it’s likely that more requests will follow, helping […]

Embarking on a relationship with a new HR PR agency, some might say, is a bit like a marriage. It can only work if both sides are willing to put the effort in. From the moment an organisation puts out a tender for PR support, the hard work begins. There’s the brief to create, researching […]

Companies often underestimate the stories that they’re sitting on. Often the backstory, or the ‘why’ isn’t considered public information or of interest to those outside of the company. Yet it is these stories – the reason that the company comes into being – that can offer the most in terms of insight, interest, advice and […]

Updated: October 2026 According to The Economist the world’s most valuable resource is no longer oil or diamonds, but data. Tech titans Amazon, Apple, Google and Meta have all been listed as the most valuable brands of 2018. In fact, the majority of the top 10 happen to be technology companies with Microsoft and Samsung […]

As the saying goes, ‘a picture speaks a thousand words’, and this has never been so true as images and video are used as a primary form of communication. From Snapchat to Instagram, millennials have developed a ‘show rather than tell’ attitude to communication. And as a B2B PR agency, we recommend the visual approach […]

Ever wanted to find out more about PR? Well now you can as Skout is hosting the next Business Marketing Club NW workshop; ‘An introduction to B2B PR and how to make it work for your business’. The event will be held at Ziferblat in Media City UK on 10th May. As one of the […]

For any business investing in PR, it’s important to make sure you reach out to all your target audiences irrespective of where they’re based. So, if you’re an international business, that’s likely to mean you need to invest in PR overseas too. Opportunities with the press, content and digital marketing in other territories are there […]

One thing my 20+ years in PR has taught me is that this industry doesn’t stay still for long. Take PR measurement. My early career saw me creating coverage books for clients and spending lots of time measuring column inches to establish the AVE. I wasn’t alone. But fast forward to today and the industry […]

It’s that time of year again when thought leaders from a host of sectors share their thoughts on their predictions for what lies ahead in their industries in 2018. From sport through to tech there are plenty of predictions for what’s to come this year in all sectors; and, the  PR and marketing industry is […]