Skills, learning & training

Over the past few weeks there’s been huge speculation and discussion over the arrival of ChatGPT. OpenAI’s chatbot which is founded on the company’s large language models, seemingly can remove the need for humans to put finger to keyboard – or at least reduce the heavy lifting involved in producing high-quality written content for any […]

Updated: October 2026 At Skout, we have a thirst for knowledge and are always looking for opportunities to develop our understanding of the sectors our clients work in. This not only helps us build brilliant stories, but it also means we can support the HR focused businesses we work with in a meaningful way, enabling […]

Halloween is just around the corner, and as seasoned storytellers, we thought what better way to mark the occasion than to share our scary stories – although probably not the sort you’re used to.  Do you want to know what really keeps us PR people up at night? Nothing chills us to the bone quite […]

‘Think left and think right and think low and think high. Oh, the thinks you can think up if only you try’ Dr Seuss. Let’s face it, even the most creative minds can hit a wall from time to time. Whether you’re juggling competing priorities, working through a busy schedule, or simply feeling stuck in […]

By his own admission, Jonathan Rose ‘fell’ into B2B marketing quite a way into his career. He had no formal training or qualifications. This, possibly coupled with the fact he entered the profession at a management level, has meant he has always been a ‘marketing generalist’. Its not something he’s ashamed of and it hasn’t […]

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