PR & media relations

In a nutshell, B2B influencer marketing is working with people and third parties who have the power to sway the decisions your key audiences make about your brand.

Social media has become an essential tool for B2B businesses looking to build brand awareness, nurture relationships, generate leads and establish thought leadership. While LinkedIn remains the obvious cornerstone of most B2B social strategies, businesses are increasingly finding value across a range of channels, from YouTube and Instagram through to employee advocacy platforms and short-form […]

The digital landscape has changed dramatically over the past few years. Search engines have become smarter, buyers are researching solutions in more sophisticated ways, and AI-powered discovery tools are transforming how people find information online. Against this backdrop, having a long-term content strategy is more important than ever. In this post, we explore topic clusters, […]

Traditionally, B2B marketing and TV advertising are two phrases scarcely seen together, but the recent approach ServiceNow has taken to promote its digital workflow platform has made us question whether B2B mass media evolution is on the horizon.   The adverts in question are a breath of fresh air, using Willy Wonka and the Chocolate Factory to add a nostalgic touch, whilst conveying […]

Updated: October 2026 Renowned film director (and personal favourite of mine), Martin Scorsese once claimed that streaming services were devaluing cinema by reducing films to little more than content. In particular, he questioned recommendation algorithms, asking: “If further viewing is suggested by algorithms based on what you’ve already seen, and the suggestions are based only […]

I was recently getting stuck into my new book The Age of Surveillance Capitalism by Shoshana Zuboff (some light lockdown reading, I know) when I noticed something interesting. The word ‘data’ was consistently written as a plural – the data are as opposed to the data is – something that I had never seen before. […]

Business jargon has been irritating people for decades. Every year there seems to be a new collection of phrases that find their way into presentations, websites and LinkedIn posts before slowly becoming meaningless through overuse. We all know the type. “We’re leveraging synergies.” “We’re disrupting the market.” “We provide innovative solutions.” “We’re on a transformational […]

She’s been in the spotlight for years, but recently Meghan, Duchess of Sussex became the one setting the media agenda. The actress-turned-Royal-Family-member guest edited Vogue’s September issue, and it didn’t take long for the magazine to fly off the shelves. Not only that, some people are selling it for up to five times the price […]

Updated: October 2026 Back in 2019, Lake Superior State University included “thought leader” on its annual list of words and phrases it thought should be banished due to overuse. At the time, it was easy to understand why. Every executive seemed to be a thought leader, every opinion post was labelled thought leadership, and the […]