HR audience relevance

Prudential began to sell affordable insurance to the working classes in 1854. These so called ‘penny policies’ were sold by a ‘sizeable army of good men’, who stood out due to their precise understanding about doing business. By 1900, 10,000 Prudential agents had has sold insurance to one third of the population. The ‘Man from […]

Jane Hales went from forecasting the weather at the Met Office to forecasting countless predictions in the B2B and B2C marketing sectors. As a HR PR agency, we often utilise research to inform or support client campaigns meaning Jane is a great partner to have on board. We asked her where it all began and […]

With the value of the influencer market projected to reach $110.4 billion by 2033, there is no denying that this marketing strategy can add incredible value to a campaign. Influencer marketing is often associated with consumer brands. We see it regularly on our personal newsfeeds in the form of social media posts and product endorsements. […]

Simple steps for B2B marketers on content gating etiquette Despite reports of its demise, gated content assets are still being widely used by the industry. According to NetLine’s 2024 State of B2B Content Consumption and Demand Report demand for gated content increased 14.3% year-over-year in 2023 and is up 77% since 2019. While the stats […]

Updated: September 2026 Today, so far, has been a day of prospecting… well, researching and adding to my target list of companies who could use some PR services. Following many visits to many different websites and their ‘media centres’, I conclude that there must be at least 101 uses for a press release, other than […]