HR marketing

B2B content marketing is the creation of content that attracts, engages, and resonates with your key audiences. A vital part of any effective B2B marketing strategy, useful and insightful content is a great way to help your business stand out from competitors and encourage your audience to engage and interact with you.

Prudential began to sell affordable insurance to the working classes in 1854. These so called ‘penny policies’ were sold by a ‘sizeable army of good men’, who stood out due to their precise understanding about doing business. By 1900, 10,000 Prudential agents had has sold insurance to one third of the population. The ‘Man from […]

Jane Hales went from forecasting the weather at the Met Office to forecasting countless predictions in the B2B and B2C marketing sectors. As a HR PR agency, we often utilise research to inform or support client campaigns meaning Jane is a great partner to have on board. We asked her where it all began and […]

Interview with Sue Westhead Among her many talents, Sue Westhead is a serial Skout client. We’ve been her PR agency in three separate roles over the past 10 years. One of the reasons we love working with Sue is that, like us, she’s a great integrated thinker when it comes to PR and marketing. That’s […]

With the value of the influencer market projected to reach $110.4 billion by 2033, there is no denying that this marketing strategy can add incredible value to a campaign. Influencer marketing is often associated with consumer brands. We see it regularly on our personal newsfeeds in the form of social media posts and product endorsements. […]

Why HR rebrands need careful planning We know that a major brand change in a close-knit market is a big decision. You’ve worked hard to build a strong reputation with a focused audience. While there are often good reasons to rebrand, such as a merger, changing customer needs or a new business model, the process […]

Embarking on a relationship with a new HR PR agency, some might say, is a bit like a marriage. It can only work if both sides are willing to put the effort in. From the moment an organisation puts out a tender for PR support, the hard work begins. There’s the brief to create, researching […]

Updated: October 2026 According to The Economist the world’s most valuable resource is no longer oil or diamonds, but data. Tech titans Amazon, Apple, Google and Meta have all been listed as the most valuable brands of 2018. In fact, the majority of the top 10 happen to be technology companies with Microsoft and Samsung […]

I can’t have been alone in thinking that once GDPR deadline came around my inbox would be significantly less cluttered. The volume of opt-in emails I received (and ignored) led me to believe I’d see a drop-off after 25th May, yet a couple of months on, the state of my inbox is almost as appalling […]