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Alex’s take on generational marketing

24th July 2018

A quick look through a few news sites tells me that generation X is to blame for a shortage in HGV drivers, millennials don’t want more than two children, and generation Z is most likely to queue jump. It seems that every day the media tells us what different generations want, expect and spend their […]

Skout to host BMC’s first PR workshop

20th April 2018

Ever wanted to find out more about PR? Well now you can as Skout is hosting the next Business Marketing Club NW workshop; ‘An introduction to B2B PR and how to make it work for your business’. The event will be held at Ziferblat in Media City UK on 10th May. As one of the […]

Skout’s New Year predictions for PR and marketing

19th January 2018

It’s that time of year again when thought leaders from a host of sectors share their thoughts on their predictions for what lies ahead in their industries in 2018. From sport through to tech there are plenty of predictions for what’s to come this year in all sectors; and, the PR and marketing industry is […]