Redcentric

Journey to the cloud

Overview

Redcentric is a key player in the cloud services sector, and enlisted Skout to increase awareness of its specialist position, expertise, and breadth of services. We created an integrated B2B marketing campaign that provided a cloud adoption state of the nation; it identified where companies were on their journey and advised organisations on how to move forward with cloud technology.

Where we shone

We developed a ‘content universe’ supporting multiple channels across paid, earned and owned media, taking an integrated campaign approach.

At the heart of the campaign was an in-depth a research report. To support the report, we developed other content and ran a B2B PR programme bringing the results to life through media coverage.

In a nutshell

Mission:

Move our client to the forefront of cloud thought leadership

Sector:

B2B Technology

Services:

Brilliant because:

Significant B2B PR coverage and content marketing helped to boost inbound leads. The campaign created greater awareness of Redcentric within the IT press and the cloud industry.

The campaign saw Skout exceed the press coverage target and successfully build on Redcentric’s authority in cloud. Our brand as a cloud service provider that manages the cloud journey from start to finish has been enhanced.