SAS Daniels

Raising profile in the legal sector

Overview

Law firm SAS Daniels offers a range of legal services to clients across the North West. Keen to raise the profile of its success and growth and increase awareness of the range of services it had to offer, SAS Daniels handed its legal PR brief to Skout.

With legal experts in areas such as property, wills and estate planning and employment law, we focused on the relevant issues that affect local businesses and individuals, and widened media outreach to include regional broadcast opportunities and top tier vertical media.

Where we shone

We undertook a series of ‘story foraging sessions’ with all of SAS Daniels’ partners to understand the range of issues affecting their clients and how their legal services can help resolve them. We targeted key regional titles and broadcast channels with current news or views from SAS Daniels.

In a nutshell

Mission:

Help a regional legal firm to grow through reputation

Sector:

Services:

Brilliant because:

Skout achieved high levels of coverage in all target media including broadcast media, with live interviews on both radio and TV.

Skout has… great ideas to help ensure our service areas are regularly covered in our region’s media. We have seen a real upsurge in coverage and SAS Daniels has also been featured on local radio and TV which was brilliant for us.