Wax Digital

Technology leadership campaign

Overview

Wax Digital wanted to position itself as a technology leader in the procurement software sector. We provided an integrated lead generation, PR and marketing campaign, investigating the future of technology-led corporate buying.

Where we shone

We devised ‘The Buying Game’ debate, discussing how wearable technology and other future tech innovations could change corporate buying. Discussions were led by Wax and a leading futurologist, with panel attendees including senior procurement professionals and media. We also launched Wax’s wearable tech prototype as an innovation.

In a nutshell

Mission:

To build awareness and demand through thought leadership

Sector:

Services:

Brilliant because:

The Buying Game campaign delivered some outstanding results including a £2m new business pipeline.

Skout has transformed PR into one of the main thrusts behind marketing and lead generation. Its integrated approach has driven consistently high results that are now bringing enquiries into the business.