SUCCESS STORIES

HR marketing is getting noisier. AI is speeding up content production, platforms reward volume, and opinions on “what HR should be doing” are everywhere. Yet many HR‑focused brands still struggle to cut through in a meaningful way.  That’s why Skout’s podcast conversation with Brendan Jeannetti, Content and Social Media Manager at Workable, felt so timely. In discussion with our founder, Rob Skinner, Brendan explored […]

July has brought a new Prime Minister, a renewed focus on workforce participation and fresh pressure on employers to play a bigger role in some of the UK’s most persistent challenges. From workplace health MOTs and youth employment initiatives to greater pay transparency, employers are playing an increasing role in conversations about health, skills and […]

HR leaders have become incredibly efficient at filtering out information.Between vendor emails, social media content, reports, events and industry media – they’re exposed to more information than they could ever realistically consume. Most of it gets ignored within seconds, leaving little opportunity to capture attention, influence perceptions or earn a place in future buying conversations. […]

While the recent heatwave may have subsided, it’s time to look at what’s hot in the world of HR. So, we’re back with our June HR marketing insights. June’s data shows a UK labour market under pressure, with hiring slowing, cost rising, and difficult workforce decisions becoming more common. Meanwhile, extreme heat and growing redundancy […]

AI is quietly reshaping how HR decision‑makers search, evaluate and shortlist the brands they trust. And if you’re wondering how important GEO is, take a look at these stats. Nearly 65% of interactions are now zero‑click. For B2B buyers – like those in HR – 94% are using AI during the buying process. And when […]