By

Honor Williamson

12th December 2023

3 min read

We invite you to join in on our ‘Big B2B Christmas Quiz’ to test your knowledge of all things Christmas, PR and marketing, pop culture and more before we head into the New Year.  

Answers at the end (no cheating, please!). And don’t forget to let us know your score. 

Marketing & PR 

  1. In Brewdog’s 2023 ‘gold beer’ campaign, lucky winners were advertised the chance to find ‘solid gold’ cans in random packs. However, the cans were instead gold plated. How much were Brewdog forced to pay the winners of their controversial ‘gold can’ competition?  
  2. Which famous rapper announced he was ‘giving up smoke’ in partnership with fire pit brand, Solo Stove? 
  3. Which company offered short-term housing to 100,000 Ukrainian refugees this year, despite resulting in financial losses?  
  4. What metaphor did cybersecurity company CrowdStrike use to depict cyber-attacks in their 2023 advert?  
  5. During her Super Bowl performance this year, Rihanna took a few seconds out of her show to powder her nose using makeup from her brand, Fenty Beauty. By what percentage did searches for Fenty Beauty increase after the Super Bowl?  


Christmas 

  1. How many points does a snowflake traditionally have?  
  2. What unusual plant was featured in the place of a Christmas tree in the 2023 John Lewis Christmas advert?  
  3. In which country is KFC commonly consumed for Christmas Dinner?  
  4. This year, Aldi opened a bottomless restaurant in London serving and promoting what Christmas food?  
  5. In Frosty the Snowman, what item of clothing made Frosty come to life?  


Technology 

  1. In what month did Twitter rebrand to ‘X’?  
  2. How many estimated visitors does ChatGPT see per month?  
  3. An AI image of the Pope wearing what item of clothing went viral on Twitter in March?  
  4. Elon Musk and which other high-profile technology billionaire agreed to a ‘cage fight’ this year?   
  5. What year did the first iPhone launch?  


News 

  1. What BBC 2 radio presenter ran from Leicester to Bolton, a distance of 116 miles over four days, raising more than £5m for Children in Need?  
  2. Which ex-footballer was critical of Manchester United’s handling of the investigation into Mason Greenwood this year? 
  3. What month did Hollywood writers begin their strike to demand curbs on the use of generative AI in films?  
  4. According to a new survey, what city is set to be car-free by 2050?
  5. Which former British Prime Minister was appointed Foreign Secretary in November?  


Pop Culture 

  1. What was the title of Prince Harry’s controversial memoir released in January?  
  2. In the 2023 film Barbie, what unscripted line does Ken shout when he accepts Barbie’s offer to become his ‘long-term, long-distance, low-commitment casual girlfriend’?  
  3. What is the name of the TikTok trend that sees people showcase their meals of mismatched items?  
  4. A picture of what creature that crashed the Met Gala red carpet amassed 20,000 likes on Twitter over the course of the night?
  5. What was the Oxford English Dictionary word of the year?  


Answers 

  1. £500,000 
  2. Snoop Dogg 
  3. AirBnB 
  4. A Trojan Horse 
  5. 883% 
  6. 6 
  7. Venus Fly-Trap 
  8. Japan 
  9. Pigs in Blankets 
  10. His (silky) hat 
  11. July 
  12. 1.5 billion 
  13. A white puffer jacket 
  14. Mark Zuckerberg 
  15. 2007 
  16. Vernon Kay 
  17. Gary Neville 
  18. London 
  19. May 
  20. David Cameron 
  21. Spare 
  22. ‘SUBLIME!’ 
  23. ‘Girl dinner’ 
  24. A cockroach 
  25. Rizz
A image of three professionals sat around a computer, to indicate that generic HR marketing doesn't work

Why generic HR marketing no longer works

HR marketing isn’t short on effort. There’s more content, more channels, and more ways to reach people leaders than ever before. On paper, it should be getting easier to cut through but in reality, it isn’t. A lot of what gets produced lands somewhere familiar. It says roughly the same things, in slightly different ways, [...]
Read blog
The Skout PR team pictured in 2026

Skout pivots to ‘PR for HR’

PR agency Skout has announced a strategic pivot to focus on ‘PR for HR’ - working with brands that sell to HR and people leaders, as demand increases for agencies with deep specialism in the people and work agenda. The change in focus addresses the growing gap between HR leaders’ needs and HR focused brands’ [...]
Read blog

The five biggest disconnects between HR brands and HR Buyers

Why the gap between what brands say and what HR managers need to hear is widening - and how to close it. Q. Why do so many HR technology and services vendors struggle to connect with the people they're trying to sell to? A. Vendors often confuse being visible with being understood, yet reach is [...]
Read blog
An image of an office-based worker looking stressed, reflecting the key trends in May 2026's HR Trends

May HR marketing insights: Fit note reforms, burnout, and workforce design

As organisations move into the middle of the year, many HR teams are doing so with unresolved pressure. A government backed fit note trial is reshaping how absence is handled, burnout within HR teams is becoming harder to ignore, and the way roles are being designed is shifting quickly. This month, HR teams are juggling [...]
Read blog
I love HR banner

What HR needs from its tech partners: relevance, meaning and understanding

One thing is for sure, the HR tech market isn’t short of competition. At this year’s HR Technologies event, the global giants were out in full force commanding attention by name alone and attracting visitors with their innovative stands. From Piña Colada flavoured ice cream through to personalised AI image cards you could print and [...]
Read blog