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Do you need help to fill B2B marketing gaps?

Recruitment *sigh. It’s hard work, right? I know and I empathise. We’ve had a great year here at Skout and have been recruiting for the last six months. It was difficult. It’s a candidate’s market and it’s moving fast. Thankfully, we’ve managed to fill our vacancies (you can meet the new Skouts here) but we appreciate that it’s a growing issue for lots of our B2B marketing clients too.

According to ONS, the UK is currently enjoying an employment boom – with job to job moves at a record high as the Great Resignation gathers pace. However, there were currently 1.17 million job vacancies in the period August to September 2021, with 15 out of 18 sectors showing record highs. And while we can’t see specifically how many of those vacancies are B2B marketing roles, a quick straw poll of clients sees around 50% with unfulfilled roles.

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And candidates are getting creative in their approach to finding a job. While social media has always been a source of recruitment advice, that lockdown favourite TikTok is getting in on the act too with employment, advice, CV tips and work opportunities. The hashtag ‘CareerTok’ alone has over 70m views.

If you’re struggling to juggle multiple marketing balls while you recruit to fill gaps in your team, then we’re here to help. We can provide interim marketing support to help you keep those balls in the air until a permanent solution is found. Think of it as an extension of your team. We can provide temporary support, so you only buy what you need. We can cover all service areas, however small or large – from (but not limited to):

  • PR
  • Copywriting
  • Content – from concept through to delivery
  • Campaign management
  • Web development
  • Digital
  • Social

Get in contact if you want to understand more and see how we can support you in the short term (not just the long term). And save yourself from CareerTok in the meantime – no-one needs to see a recruitment dance.

About this article

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4 minutes

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