Resources

What makes HR leaders pay attention to your marketing? We analysed conversations with people on both sides of the HR buying journey and identified six key themes that should guide all of your communications.

Struggling to prove the value of your PR programme and activity? This guide explores how PR measurement works - and how to move from surface-level metrics to meaningful impact that delivers board level value.

Struggling to cut through with HR audiences? This practical guide reveals where credible, relevant HR stories really come from – helping PR and comms teams earn trust, attention and influence with HR decision makers.