Shaking the B2B Tree!

B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers (us) for marketers (you), where we tackle the real challenges of B2B marketing head on.

Hosted by our MD and founder, Rob Skinner, we bring you candid conversations with fellow B2B pros—unpacking their strategies, lessons, and wins. From content to strategy (and everything in between), we cut through the noise to deliver actionable insights you can apply to your own marketing efforts.

Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game. Let’s shake things up—together.

Tune in now!

Our host: Rob Skinner

Skout office

Rob is the MD and founder of Skout and has worked in B2B for around three decades. His brain is a wealth of knowledge about of all things PR and marketing meaning he has an answer to just about any problem. We’re sure our podcast guests will put this to the test! Outside of work, you will find him surfing or running on the coast of Devon. Say hello to Rob on LinkedIn.

Episodes

Episode 4 – Roanna’s take on executive profiling in B2B

A league of their own: Profiling executive leadership – What does it mean to take leaders from the boardroom to the PR playing field?

Episode 3 – Madelaine’s take on B2B thought leadership

A beautiful mind: What it really takes to be a true thought leader in B2B – How data-driven insights separate the real B2B thought leaders from the followers

Special edition – Skout’s 15th Birthday

In this special episode, join Rob Skinner and Claire Lamb to celebrate 15 years of Skout. From founding stories and leadership lessons to near-missed flights and funny team moments, it’s an honest, entertaining reflection on building a people-first agency.

Episode 1 – Victoria’s take on B2B creativity

B2B Creativity: A spoonful of sugar helps the medicine go down – In this episode we explore creativity’s place in B2B marketing and discover that we’re a pretty creative bunch after all!

Episode 2 – Jon’s take on B2B content

The good, the bad and the ugly of B2B content – We’re getting real about content creation – how to make it authentic, engaging, and impactful in B2B marketing

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Skout
11 Market Place
Macclesfield
Cheshire
SK10 1EB

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