Creating content that generates leads
B2B content sits at the heart of a B2B content marketing strategy and is used to demonstrate the value of a service or product, provide solutions to industry challenges, and establishes trust and thought leadership.
Unlike B2C (business-to-consumer) content which is designed to talk to the general public, the purpose of B2B (business-to-business ) content is to grab the attention of a business audience.
In the dynamic world of B2B marketing, crafting effective content is crucial for unlocking growth and achieving success. As a leading B2B marketing agency, we understand the unique challenges and opportunities of creating compelling content that resonates with your target audience and drives business results. Our specialised services empower you to develop content that not only informs and educates but also converts and inspires. This includes:
100% Group is a global retail installation and maintenance business with a strong commitment to sustainability. Working with high-profile brands across the world, they focus on the full lifecycle of a display, including initial design, packaging, transportation and end of life (which includes recycling, repurposing and regifting to charities or community groups).
Skout’s brief was to create a piece of engaging content that would drive traffic to 100% Group’s website and increase the number of enquiries into the business. We designed a sustainability survey which went to 200 senior figures in the industry and produced a research report about the challenges the retail sector faces.
It didn’t stop there. We pulled together a full campaign around the report, which targeted key decision makers in retail marketing, both brands and agencies. This included blogs, emails, landing pages and social posts to feed into the lead generation machine.
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