
Content campaign to boost SEO following a website redesign
Qbase helps organisations to realise the full value of their data assets and build their data infrastructure so that it can be used to provide insights and analytics to optimise automated customer journeys.
Having grown from being a company that originally simply compiled, managed and licensed marketing lists, its current services include business intelligence and analytics, data management and integration, and campaign orchestration.
Qbase was keen to boost its SEO rankings and ensure that it was coming up in searches that reflected its full capabilities. And so, we proposed a campaign to produce high-quality content in line with the keyword research.
We based our content programme around their four partners to showcase their software and demonstrate how Qbase could support its customers in using them. For each partner, we created a pillar blog covering an overarching topic that would sit on the Qbase website. This was linked to shorter related ‘cluster’ blogs that explored sub-topics in more detail. A social campaign was used to drive traffic towards them.
One of the partners was Apteco Marketing Suite, which analyses data to identify trends and audience segmentation. By addressing the features and benefits of the software, (and focusing on the end customer needs), our content achieved a high level of impact.