Human resources

The scaleup SaaS employee experience platform LumApps helps teams across the world share the same objectives. Acting as a ‘Digital HQ’, LumApps offers a platform for employees to gather, to be informed and inspired, share knowledge and do great work. The platform is used by some of the world’s largest companies including Electronic Arts, Airbus and Just Eat. The French business had a strong presence in its home territory as well as in the US, but the UK market was a new region to tackle.

LumApps was looking to increase its presence in the UK to help support the marketing strategy, drive leads and build awareness in the market among key HR decision makers, as well as standing out from competitors. The business turned to Skout to create and drive a UK PR campaign around the key messaging and themes that sit at the heart of LumApps’ ethos: employee engagement, employee retention, internal communications and first-in-class technological development.

Grass Roots Employee Solutions developed ‘Phonescheme’ – a cost effective route for employees to access a range of new smartphones. Skout was tasked with launching this new employee benefit to the HR, employee benefits, business, technology, and national media, and to build audience awareness and engagement.

Vielife, a global provider of health solutions that drive business improvements, approached Skout when it was looking for a B2B PR agency to increase brand awareness in the UK. It wanted to win strong national and trade media coverage, to increase market authority and drive sales of its online corporate health and wellbeing management platforms. 

In response, we set our sights on national mainstream media coverage, but to get that we needed a strong story with a wide focus. We worked closely with Vielife’s Chief Medical Officer to analyse and interpret data contained in 40,000 personal UK worker health assessments in the Vielife platform. This uncovered the impact that lack of sleep was having on people’s ability to work effectively. The result was the attention-grabbing storyline that UK workers were ‘sleep drunk’.

Skout was approached by UK management consultancy INSPIRING Business Performance to help its new online leadership measurement tool make a big splash in the crowded HR technology marketplace dominated by established names.

We needed to find a unique angle that would hook in journalists, and then put together a product-centred research plan involving over 1,000 employees to obtain relevant supporting data. The research findings were then turned into a series of natural stories which fed into the central media campaign concept of ‘Bosses Behaving Badly: Are British Leaders Denting Profit, Performance and Trust?’ which highlighted the analytical capabilities of the new tool.  

Following the success of the initial launch, we continued the campaign by creating leadership-related B2B PR coverage and social media conversations around topical events.