The ‘News Corp World Service’ ?

If you’ve read our previous blogs on the importance of relevance, you’ll know that it’s crucial in ensuring your comms lands with the audience. But relevance isn’t a fluffy, warm, fuzzy approach to delivering marketing campaigns and programmes. Relevance is a measurable commercial advantage that can directly shape how people leaders evaluate and trust the [...]

HR marketing isn’t short on effort. There’s more content, more channels, and more ways to reach people leaders than ever before. On paper, it should be getting easier to cut through but in reality, it isn’t. A lot of what gets produced lands somewhere familiar. It says roughly the same things, in slightly different ways, [...]

PR agency Skout has announced a strategic pivot to focus on ‘PR for HR’ - working with brands that sell to HR and people leaders, as demand increases for agencies with deep specialism in the people and work agenda. The change in focus addresses the growing gap between HR leaders’ needs and HR focused brands’ [...]

Why the gap between what brands say and what HR managers need to hear is widening - and how to close it. Q. Why do so many HR technology and services vendors struggle to connect with the people they're trying to sell to? A. Vendors often confuse being visible with being understood, yet reach is [...]

As organisations move into the middle of the year, many HR teams are doing so with unresolved pressure. A government backed fit note trial is reshaping how absence is handled, burnout within HR teams is becoming harder to ignore, and the way roles are being designed is shifting quickly. This month, HR teams are juggling [...]