Blog

Skimpy or baggy? What’s the perfect brief? Having worked in B2B PR since 1995, I think I can safely say I have probably seen every possible variant of brief – and before you ask I’m talking about the ones you receive as an invitation to pitch, not the ones you wear! These have ranged from […]

I might be a little late to the party, but I recently signed up for ASOS premier delivery and, without sounding cliché, it has revolutionised the way I shop. For £9.95 a year, I can get free next day delivery and just as easily send it back at no additional cost if I change my […]

I can’t have been alone in thinking that once GDPR deadline came around my inbox would be significantly less cluttered. The volume of opt-in emails I received (and ignored) led me to believe I’d see a drop-off after 25th May, yet a couple of months on, the state of my inbox is almost as appalling […]

According to The Economist the world’s most valuable resource is no longer oil or diamonds, but data. Tech titans Amazon, Apple, Google, Samsung and Facebook have all been listed as the top five most valuable brands of 2018. In fact, the majority of the top 10 happen to be technology companies with Microsoft also making […]

A quick look through a few news sites tells me that generation X is to blame for a shortage in HGV drivers, millennials don’t want more than two children, and generation Z is most likely to queue jump. It seems that every day the media tells us what different generations want, expect and spend their […]

So it seems that football didn’t come home for England in 2018, but that’s not to say that we didn’t experience the best England team for generations! Harry Kane (the goodest of boys) captained a team that has produced exemplary team work and earned the respect of the nation. But business, like football, relies on […]

We live in an increasingly litigious society, so I am not going to name the individual in question who sent the Tweet I’m referring to. Let’s just say it relates to a publicly aired disagreement over how the boys in Thailand were rescued after flood waters trapped them in an underground cave. My take on […]

We can’t believe we’ve crossed the halfway point of 2018 already – but what a year it’s been so far for Skout! We’ve made two additions to the team and enjoyed a busy period of clients wins, but the momentum certainly doesn’t seem to be slowing any time soon. We thought this pivotal stage in […]

As the saying goes, ‘a picture speaks a thousand words’, and this has never been so true as images and video are used as a primary form of communication. From Snapchat to Instagram, millennials have developed a ‘show rather than tell’ attitude to communication. And as a B2B PR agency, we recommend the visual approach […]