Blog

As an innovative, growing B2B PR agency, we like to think we’re always at the heart of the most exciting new developments in the industry, and our latest update is certainly one to shout about! The Business Marketing Club is due to make its debut in the North West as a natural progression of its […]

Skout has welcomed a trio of new clients, expanding the business’ regional, national and sector base, contributing to what’s set to be the agency’s highest earning year to date. Skout has been appointed by Birmingham City University (BCU) to deliver a number of B2B content marketing campaigns raising awareness and building authority of the university’s […]

We’re never shy at shouting about our awards success here at Skout. And, following our recent triumph at the CIPR PRide awards where we won gold in the Integrated Campaign Category with our client Wax Digital, we‘re delighted to tell you that we’ve been shortlisted in the following three categories at this year’s PR Moment […]

For any business investing in PR, it’s important to make sure you reach out to all your target audiences irrespective of where they’re based. So, if you’re an international business, that’s likely to mean you need to invest in PR overseas too. Opportunities with the press, content and digital marketing in other territories are there […]

Why was PR your chosen career? I fell into it purely by chance but it must have been serendipity because I’ve loved it from the start and haven’t looked back since, and that was 13 yrs ago!   If you hadn’t chosen a career in PR, what would you be doing? Either working with animals […]

The benefits of setting up a social media account for your business are plenty, however creating a presence on Twitter or LinkedIn can be more time consuming than first thought. Posting regular updates, monitoring audience engagement and followers can quickly turn into a full-time job. Therefore, businesses could benefit from outsourcing their social media activity. […]

One thing my 20+ years in PR has taught me is that this industry doesn’t stay still for long. Take PR measurement. My early career saw me creating coverage books for clients and spending lots of time measuring column inches to establish the AVE. I wasn’t alone. But fast forward to today and the industry […]

It’s that time of year again when thought leaders from a host of sectors share their thoughts on their predictions for what lies ahead in their industries in 2018. From sport through to tech there are plenty of predictions for what’s to come this year in all sectors; and, the B2B PR and marketing industry […]

At Skout PR we get a buzz from turning clients’ B2B products and services – oft unseen organisational ‘workhorses’ – into mainstream PR stories. Whatever the client’s leading widget, bespoke service or tailored solution is, scratch beneath the surface and there’s (usually) a consumer benefiting from it one way or another. While the bread and […]