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When I first started out in the world of PR some 25 years ago, I worked for a consumer PR agency. It was common place to be pitching stories to all forms of media including TV and radio outlets. As I moved away from consumer-focused campaigns into agencies specialising in more B2B clients, the client […]

There is a clear disparity between B2B vs B2C christmas campaigns, so what can B2B organisations learn? At Skout, as you may have seen on our social feeds, we’ve already got our Christmas campaign in full swing! And no doubt, many other B2B companies will have also set the cogs in motion to capitalise on […]

1. Why was PR your chosen career?I’ve always been a good talker, right from the day I learnt to speak (just ask my mum). Communications has always seemed a natural path for me to follow and after doing a degree in Communication Studies, I decided that PR allowed me the greatest opportunity to indulge my […]

It’s been an eventful few weeks for the BBC. You must have heard about it. Breakfast presenter Naga Munchetty was ruled to have gone against the BBC’s guidelines when she criticised President Trump’s comments about four politicians of colour. Amid the controversy and debates that it has caused also lies a lesson for the media. […]

I recently saw some interesting research from Propel PR who reckon that PR pros send, on average, 111 pitches to journalists each month. Out of those; 50% are opened, 7% get a response and 1.5% result in coverage. That’s pretty low odds. So why do we, collectively as an industry, still continue to email pitches […]

1. Why was PR your chosen career? I was first introduced to PR when studying a BTECH in Creative Digital Media at college. This sparked my interest because it enabled me to infuse my writing skills with a big dash of creativity. After choosing this subject for my undergrad degree too, I knew that this […]

Digital advertising often makes online publications frustrating to visit. You get bombarded by different advertisements, including pop-ups that cover the article you want to read, distracting flashing banner ads, autoplay videos…the list goes on! There’s nothing more annoying than being unable to find the well-disguised x button to get rid of them, or worse, accidentally […]

She’s been in the spotlight for years, but recently Meghan, Duchess of Sussex became the one setting the media agenda. The actress-turned-Royal-Family-member guest edited Vogue’s September issue, and it didn’t take long for the magazine to fly off the shelves. Not only that, some people are selling it for up to five times the price […]

Simple steps for B2B marketers on content gating etiquette Despite reports of its demise, gated content assets are still being widely used by the industry. According to NetLine’s 2024 State of B2B Content Consumption and Demand Report demand for gated content increased 14.3% year-over-year in 2023 and is up 77% since 2019. While the stats […]