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Alex gives his take on recent attempts to save the high street. A new report has been published that shows just how hard the government is fighting to save the British high street. The High Street Report includes recommendations from a panel of high street experts which will hopefully end the days of vacant shops […]

We’re starting to feel festive here at Skout HQ! The decorations are up, we’ve got Mince Pies and our lunch breaks are currently taken up on the hunt for Macclesfield’s finest Christmas sandwich. It’s also been a year of learning. Every client, campaign and sector has given us the opportunity to deepen our understanding of […]

When I first started in PR, media relations sat at the heart of almost every campaign. Today, we're navigating AI-generated search results, content that adapts to evolving social media algorithms, podcasts, short-form video and an ever-expanding range of communications channels. The tools may have changed, but one thing hasn't: PR is still an industry that [...]

Going face to face (or phone to phone) with a journalist can understandably seem a little daunting, especially if it’s your first time. Putting yourself out there and making yourself available for comment is a powerful way to promote your business, and once you’ve done one interview, it’s likely that more requests will follow, helping […]

Why HR rebrands need careful planning Through our experience in HR rebrand PR, we know that a major brand change in a close-knit market is a big decision. You’ve worked hard to build a strong reputation with a focused audience. While there are often good reasons to rebrand, such as a merger, changing customer needs […]

The national media has long been seen as the holy grail of many a PR programme but often a thorn in the side for B2B PR agencies like us! While logic says that B2B audiences are best reached through highly targeted trade or professional publications, emotion screams “but I want to be in the papers!” […]

Alex gives his take on how B2B brands can take a leaf out of the consumer marketing book and become more human.   When you think about businesses with a successful humanised brand, chances are you’ll think of those in the consumer sphere. Putting a face to the brand, whether that’s through celebrity endorsements or […]

Embarking on a relationship with a new HR PR agency, some might say, is a bit like a marriage. It can only work if both sides are willing to put the effort in. From the moment an organisation puts out a tender for PR support, the hard work begins. There’s the brief to create, researching […]

Companies often underestimate the stories that they’re sitting on. Often the backstory, or the ‘why’ isn’t considered public information or of interest to those outside of the company. Yet it is these stories – the reason that the company comes into being – that can offer the most in terms of insight, interest, advice and […]