Uncategorized

As the saying goes, ‘a picture speaks a thousand words’, and this has never been so true as images and video are used as a primary form of communication. From Snapchat to Instagram, millennials have developed a ‘show rather than tell’ attitude to communication. And as a B2B PR agency, we recommend the visual approach […]

Another week, another awards nomination for us here at Skout! We’re delighted to announce that we have been shortlisted for three PRCA DARE Awards and two Prolific North Awards. This follows our recent hat trick of shortlists for the PR Moment Awards earlier this year. For both the PRCA DARE and Prolific North Awards we’ve […]

Why was PR your chosen career? I’ve always had a passion for reading, writing and the media and PR allows me to immerse myself in all three. I love the small agency environment and being able to work across a variety of different clients. No two days are the same and I’m constantly learning about […]

Ever wanted to find out more about PR? Well now you can as Skout is hosting the next Business Marketing Club NW workshop; ‘An introduction to B2B PR and how to make it work for your business’. The event will be held at Ziferblat in Media City UK on 10th May. As one of the […]

In addition to a host of new client wins this year, we have also expanded the troops and have welcomed Lottie Buckley as account manager and Juliet Haley as account executive to the team. To support our award-winning work in integrated B2B PR and our growing client base, we were on the lookout for two […]

As an innovative, growing PR agency, we like to think we’re always at the heart of the most exciting new developments in the industry, and our latest update is certainly one to shout about! The Business Marketing Club is due to make its debut in the North West as a natural progression of its success […]

For any business investing in PR, it’s important to make sure you reach out to all your target audiences irrespective of where they’re based. So, if you’re an international business, that’s likely to mean you need to invest in PR overseas too. Opportunities with the press, content and digital marketing in other territories are there […]

One thing my 20+ years in PR has taught me is that this industry doesn’t stay still for long. Take PR measurement. My early career saw me creating coverage books for clients and spending lots of time measuring column inches to establish the AVE. I wasn’t alone. But fast forward to today and the industry […]

It’s that time of year again when thought leaders from a host of sectors share their thoughts on their predictions for what lies ahead in their industries in 2018. From sport through to tech there are plenty of predictions for what’s to come this year in all sectors; and, the  PR and marketing industry is […]