Blog

If August’s HR headlines tell us anything, it’s that confidence matters. Whether it’s annual leave, working patterns or pensions, many employees seem a little unsure about where they stand. Younger workers are staying connected during annual leave, debate continues over how to balance flexibility with security in the labour market, and many employees still struggle […]

Digital PR. Traditional PR. Earned media. SEO. Backlinks. Thought leadership. Don’t worry, if you're confused by these terminologies, you're not alone. The distinction between digital PR and traditional PR for HR focused brands, never mind businesses in general, is often unclear. And the line between the two is becoming increasingly blurred as what classes as [...]

Many HR brands have a strong product but struggle to explain why it matters. They can describe features, functionality and technical capabilities in detail, yet when asked why an HR director or people leader should care, the story becomes much less clear. That's because a product is not a brand narrative. A brand narrative bridges the [...]

In our hyper-connected world a PR crisis rarely starts and ends with a product failure or a corporate scandal. More often, the catalyst is people, either how they’re treated or their response to poor behaviour. This leads to a need for HR crisis communications. A badly handled redundancy announcement. An insensitive comment about employees. A […]

HR marketing is getting noisier. AI is speeding up content production, platforms reward volume, and opinions on “what HR should be doing” are everywhere. Yet many HR‑focused brands still struggle to cut through in a meaningful way.  That’s why real conversations, human judgement and credibility remain central to effective HR marketing even as tools and tactics evolve. Because […]

July has brought a new Prime Minister, a renewed focus on workforce participation and fresh pressure on employers to play a bigger role in some of the UK’s most persistent challenges. From workplace health MOTs and youth employment initiatives to greater pay transparency, employers are playing an increasing role in conversations about health, skills and […]

HR leaders have become incredibly efficient at filtering out information.Between vendor emails, social media content, reports, events and industry media – they’re exposed to more information than they could ever realistically consume. Most of it gets ignored within seconds, leaving little opportunity to capture attention, influence perceptions or earn a place in future buying conversations. […]

While the recent heatwave may have subsided, it’s time to look at what’s hot in the world of HR. So, we’re back with our June HR marketing insights. June’s data shows a UK labour market under pressure, with hiring slowing, cost rising, and difficult workforce decisions becoming more common. Meanwhile, extreme heat and growing redundancy […]

AI is quietly reshaping how HR decision‑makers search, evaluate and shortlist the brands they trust. And if you’re wondering how important GEO is, take a look at these stats. Nearly 65% of interactions are now zero‑click. For B2B buyers – like those in HR – 94% are using AI during the buying process. And when […]