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Many HR suppliers face the same challenge. They're publishing thought leadership, commissioning research, producing webinars and sharing insights on LinkedIn. Website traffic is growing, engagement looks healthy, but enquiries remain stubbornly flat. The problem isn't usually visibility. It's that the content isn't helping HR buyers move closer to a decision. The HR brands generating the [...]

Not every HR trend reveals itself straight away. September's headlines cover everything from resilient hiring intentions and skills-based recruitment to upcoming employment law reforms. On the surface, they appear to belong to separate conversations. Look more closely, however, and they all point to the same reality: employers are operating in an environment where workforce decisions [...]

From 1 October 2026, Claire James, Skout’s current Deputy MD takes on the role of Managing Director, while founder Rob Skinner becomes Head of Growth. Claire Lamb will transition from operational responsibilities on 1 January 2027 but will remain actively involved as a board member and strategic advisor. Here’s why we’re making the change and […]

For HR suppliers, HR technology providers and workplace experts, media coverage is earned through credibility, relevance and expertise rather than product promotion. Securing coverage in leading HR publications can significantly strengthen brand awareness, credibility and trust within the HR sector. Titles such as Personnel Today, HR Magazine, People Management and HR Grapevine are trusted sources [...]

We have all been there. You've invested in content marketing. You're publishing regularly. You've written about industry trends, product updates and workplace challenges. Yet your HR tech blog isn't generating leads. Sound familiar? For many HR technology companies, blogging becomes an activity rather than a strategy. Content gets published because the marketing plan says it [...]

If your HR PR press releases are generating little or no media coverage, you're not alone. One of the most common frustrations for HR marketers and communications teams is investing time in announcements that receive little response from journalists. In many cases, the problem isn't the writing itself. It's relevance. Many HR brands issue press [...]

If August’s HR headlines tell us anything, it’s that confidence matters. Whether it’s annual leave, working patterns or pensions, many employees seem a little unsure about where they stand. Younger workers are staying connected during annual leave, debate continues over how to balance flexibility with security in the labour market, and many employees still struggle […]

Digital PR. Traditional PR. Earned media. SEO. Backlinks. Thought leadership. Don’t worry, if you're confused by these terminologies, you're not alone. The distinction between digital PR and traditional PR for HR focused brands, never mind businesses in general, is often unclear. And the line between the two is becoming increasingly blurred as what classes as [...]

Many HR brands have a strong product but struggle to explain why it matters. They can describe features, functionality and technical capabilities in detail, yet when asked why an HR director or people leader should care, the story becomes much less clear. That's because a product is not a brand narrative. A brand narrative bridges the [...]