It’s a new year for your FinTech business, and there’s big news on the horizon: a new product launch, exciting partnerships, or innovative features to announce. This makes for the perfect time to share your story with the media. Or perhaps you are just seeking fresh opportunities to make a new impact. Whatever the reason, there’s no better time to solidify your brand’s presence and stand out in this rapidly growing market, especially with projections showing that the fintech industry is expected to reach a staggering $1,152 billion by 2032.
As B2B marketing and PR professionals, we are all too familiar with the FinTech press. We support clients in the industry to build their brand presence and share their stories. This means we know which publications to target and why. Here are our top five publications your FinTech business should know of.
FinTech Magazine
Standing out in a competitive industry can be hard, and getting your business noticed can sometimes feel impossible; but thanks to its Top 10 lists, FinTech Magazine offers businesses a rare opportunity to position themselves as leaders within the industry. Ranging from digital wallets to buy now, pay later platforms, and even fraud and ID verification platforms, the publication covers a diverse range of FinTech businesses. FinTech Magazine showcases the innovations and solutions driving the future of financial technology.
With a highly targeted audience of 113,000 global executives, FinTech Magazine connects banking, financial services, payments, technology, and consulting brands with their most senior executives, offering the latest trends, industry insights, and coverage of influential projects; making it a top-tier magazine for businesses to be recognised by. Listings and rankings are also known to boost SEO, making it easier for potential clients or customers to find you amongst competitors.
The FinTech Times
The importance of thought leadership for businesses cannot be underestimated. In fact, 48% of thought leadership content generates actual leads and sales. Additionally, 47% of buyers say thought leadership led them to discover and ultimately purchase from a company that was not previously considered a leader in its category. For businesses aiming to have their leaders, professionals, and subject matter experts recognised for their skill and innovation, thought leadership content offers a powerful way to differentiate themselves from competitors.
One publication that can help businesses achieve this is The Fintech Times. Established in 2016, it is a global multimedia news outlet centred around the world’s first leading Fintech newspaper. As an authoritative and trusted voice in the industry, The Fintech Times reports on the latest and brightest ideas in FinTech, focusing on high-quality content that is distributed to a global network. With over 65,000 unique visitors online each month and more than 150,000 print copies circulated globally every year, the publication features a dedicated thought leadership section, showcasing the most influential innovators in the industry.
FinTech & Finance News
Product launches, appointments, award wins, and other company news can often be overlooked and swept under the rug by publications, which can be frustrating for B2B PR professionals. Yet, these major milestones and achievements for businesses shouldn’t be ignored as they play a crucial role in building brand visibility and credibility. For businesses eager to get their stories into the news agenda, FinTech & Finance News offers a dedicated news section covering a variety of areas within FinTech, including Paytech, Insurtech, Crypto, funding, and more.
With over 10 years of experience in the fintech industry, they are a well-established source of industry news for an industry-specific audience of over 100,000; making it a crucial platform for businesses to showcase their achievements and reach a highly targeted audience.
PYMNTS
PYMNTS is a globally recognised authority on data, news, and insights into payment innovations and the connected economy. A trusted resource for decision-makers, it offers a balanced and informed perspective on how payments, connected devices, and emerging technologies are reshaping commerce.
Based in the United States—the world’s largest fintech market—PYMNTS holds strong appeal for global businesses looking to establish a presence in this pivotal region. With an impressive online circulation of 1,407,282, it provides extensive coverage of key topics, including AI, cross-border payments, and subscription commerce, positioning itself as an essential platform for staying ahead in payment technology.
FinanceFeeds
With a global online circulation of 154,732, FinanceFeeds is a premier independent, real-time news source for the fintech industry and the wider finance community. Serving as an essential resource, FinanceFeeds offers in-depth coverage of technology, innovations, services, and thought leadership that drive the industry forward. Its exclusive daily content delivers critical insights that help business professionals identify opportunities and make informed decisions.
With a focus on transparency and trust, FinanceFeeds ensures readers receive a comprehensive digest of the most important current affairs in financial services, which can impact bottom lines, inspire new innovations, and safeguard businesses. As a global hub for fintech and finance news, the publication is a vital platform for businesses seeking visibility and growth.
The next step
Knowing which publications your business should be targeting is the first step to tackle in establishing a presence within the fintech press. The second is being able to curate and nurture relationships with key journalists to build long-lasting connections, where you can not only secure coverage but also keep them coming back to you for more! So, how can this be achieved? At Skout, our team of B2B communication experts uses their flair and industry knowledge to help you grow and succeed.
If you would like more information on how we can support your PR and communications, please contact us to learn more here
