Resources

Marketing to HR audiences means leading with authenticity. HR leaders want real stories about people and culture, not polished spin. This guide offers 50 proven story sources to help marketers create content that resonates, builds trust, and makes your brand relevant

Struggling to demonstrate the value of your B2B PR investment to C-suite? Or just want to learn more about the impact it’s having on your marketing efforts? Download our report to find out how you can better understand and communicate the ROI of B2B PR.

Authenticity drives trust in B2B marketing. Buyers want real stories about expertise, innovation, and impact, not empty claims. This guide gives you 50 story sources to help marketers build credibility, strengthen relationships, and make your brand stand out.

Are B2B relationships keeping sales and marketers awake at night? We surveyed B2B senior sales and marketing professionals to find out where they focus their efforts (and budgets) when it comes to the customer journey and where they’re falling short. Here’s what they said!

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey.

Why do organisations struggle to integrate their marketing operations?

What the death of the CMO tells us about the rebirth of marketing integration – and why it matters to your business

We asked 100 senior marketing professionals about their successes and challenges in aligning sales and marketing. View the results here.

Need help with sales and marketing alignment? Download our guide here.

Design, build and track integrated PR performance metrics

How to put authentic stories at the heart of your marketing and PR