
Shifting the perception of a leading affiliate marketing platform
Awin has a strong heritage in the world of affiliate marketing, priding itself as one of the biggest players in this space in the world. The network has a mission to connect advertisers and affiliates of all sizes; there are currently over 241,000 contributing publishers and 21,200 advertisers using the platform.
Although Awin is a market leader in the affiliate marketing space, its positioning did not necessarily reflect that. The business turned to Skout to devise and deliver a UK PR campaign around its key messaging, new incentives for users and leverage its mantra of championing people first.