ESPO

Awakening the giant campaign

Overview

ESPO is one of the UK’s largest public sector buying organisations. This B2B PR brief focused on making more organisations aware of the scale and breadth of the cost-effective products, services and purchasing frameworks ESPO provides. Key objectives were to help extend its brand reach, to educate target markets about the benefits of ESPO, and to generate positive media coverage.

Where we shone

Skout devised a strategy to generate regular, advisory and news-focused stories in top public sector and regional titles. We came up with the ‘Awakening the Giant’ campaign to enhance media coverage.

And we launched ‘ESPO Super Spending Day,’ generating dedicated in-depth broadcast news features on the BBC.

In a nutshell

Mission:

Profile raising through the media

Sector:

Services:

Brilliant because:

With Skout’s help, ESPO quickly established a voice in the media and many more public sector organisations were aware of the sheer scale and depth of its offering. Our targeting of specific media with advisory articles led to a raft of coverage for ESPO across leading education and public sector titles.