A leading UK University

Successfully spurring regional business growth

Overview

Our university client was committed to accelerating business growth and innovation in its region, offering support such as workshops and events, funding, incubation, and academic support for entrepreneurs seeking the next stage of their venture. Skout was asked to help communicate these services through creative B2B content campaigns targeting the regional business community.

Where we shone

A key highlight was a B2B marketing campaign designed to dispel the myth of graduate recruitment being risky. We created an e-guide, infographic, various blogs, and case studies that explore how SMEs benefit from taking on fresh talent, which were utilised across various digital channels.

In a nutshell

Mission:

Support academic business service growth

Sector:

Services:

Brilliant because:

We helped the client achieve their ambitions to deliver targeted communications campaigns to their B2B audiences and significantly raise awareness of their services.

Our university client really wanted to step up its B2B marketing campaigns to build better connections with local businesses and help entrepreneurs tap into academic support. Our campaigns and content were well received and helped to drive awareness and sign ups to various B2B events and groups.