Retail and ecommerce

Awin has a strong heritage in the world of affiliate marketing, priding itself as one of the biggest players in this space in the world. The network has a mission to connect advertisers and affiliates of all sizes; there are currently over 241,000 contributing publishers and 21,200 advertisers using the platform.

Although Awin is a market leader in the affiliate marketing space, its positioning did not necessarily reflect that. The business turned to Skout to devise and deliver a UK PR campaign around its key messaging, new incentives for users and leverage its mantra of championing people first.

Global provider of tax technology solutions Vertex helps businesses achieve frictionless commerce. The company’s mission is to provide the most trusted and comprehensive tax technology in the industry – enabling businesses to transact seamlessly and compliantly, all while supporting their ambitions for growth. Vertex’s suite of products are used by some of the biggest companies all over the world.

However, Vertex’s brand awareness in the UK was low. As part of the business ramping up its marketing activity in the UK, Vertex turned to Skout to drive a PR campaign to grow and enhance its brand awareness, cement its position as an innovative player in the industry and stand out amongst competitors. The campaign would be centred around Vertex’s key messaging: tax transformation, frictionless commerce and being a visionary player in the market.

100% Group is a global retail installation and maintenance business with a strong commitment to sustainability. Working with high-profile brands across the world, they focus on the full lifecycle of a display, including initial design, packaging, transportation and end of life (which includes recycling, repurposing and regifting to charities or community groups).

Skout’s brief was to create a piece of engaging content that would drive traffic to 100% Group’s  website and increase the number of enquiries into the business. We designed a sustainability survey which went to 200 senior figures in the industry and produced a research report about the challenges the retail sector faces.

It didn’t stop there. We pulled together a full campaign around the report, which targeted key decision makers in retail marketing, both brands and agencies. This included blogs, emails, landing pages and social posts to feed into the lead generation machine.

100% Group is an award-winning international retail display and graphics installation specialist working for leading global brands in more than 60 countries across the world. 

E-commerce software provider Sana Commerce briefed Skout to devise and deliver content marketing campaigns to position it as market and thought leader on B2B e-commerce, and drive demand for its solutions.

Skout was enlisted by warehouse automation provider Conveyor Networks to raise brand awareness and support lead generation. We developed research based B2B marketing campaign to uncover the key themes and challenges amongst its core market of mid-tier retailers. Using the findings, our integrated campaign positioned Conveyor Networks as a thought leader and used content across multiple channels to resonate with its key audience.